نوع مقاله : مقاله پژوهشی
1 دانشیار و عضو هیات علمی کروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه مازندران
2 پژوهشگر پسا دکتری دانشگاه مازندران
عنوان مقاله [English]
One of the cultural subsets in our country is sports and in other words, sports is one of the pillars of cultural development. The purpose of this study was to design an optimal model of cultural development in professional football clubs in Iran and to answer the question of what is the optimal model of cultural development in professional football clubs in Iran? This research is a kind of grounded theory research. The present study is also of an applied type. Spatially, the scope of the study included all professional football league clubs across the country and they were interviewed in-depth on a voluntary basis. Purposeful sampling was performed with maximum variety and snowball technique, which numbered 25 people. The data analysis process was performed based on the Strauss-Corbin model in three stages of open coding, axial coding and selective coding, and finally the final research model is presented by combining the codes. After analyzing the content of qualitative analysis, the interviews were extracted in various forms from MAXQDA12 software and displayed in tables and graphs. The data were finally categorized into 35 categories and 201 concepts in 7 main categories. Finally, the perceived achievements of these strategies were categorized, and it was suggested that fans, athletes, coaches, referees, leaders be taught ethical behaviors and conduct more and more qualitative research to better root out the problem of culture in clubs.