نوع مقاله : مقاله پژوهشی
1 دانشجوی دکتری گروه تربیت بدنی و علوم ورزشی، واحد شوشتر، دانشگاه آزاد اسلامی، شوشتر، ایران
2 دانشیار گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی،دانشگاه اصفهان، اصفهان، ایران (نویسنده مسئول)
3 استادیار گروه تربیت بدنی و علوم ورزشی، واحد شوشتر، دانشگاه آزاد اسلامی، شوشتر، ایران
4 استادیار گروه تربیت بدنی، واحد اهواز، دانشگاه آزاد اسلامی، اهواز، ایران
عنوان مقاله [English]
The purpose of this study was to design an interpretive structural model of the most important strategies for developing media literacy of professional athletes in order to improve professional ethics. The present study was a field research in terms of applied purpose and in terms of data collection. Considering the main purpose, the research method was a mixture of qualitative (theme analysis method) and quantitative (modeling). The statistical population in this study in both qualitative and quantitative sections, including university professors, coaches, judges, journalists, spectators and professional athletes. Using purposive sampling method and theoretical saturation technique, the key informants included 23 people with whom semi-structured interviews were conducted (with focus groups) and the components and the most important strategies for developing media literacy. Professional athletes were identified to improve professional ethics, then interpretive structural modeling was used as one of the consensus methods, MaxQDA Pro software was used to analyze the interviews. SPSS software was used to describe the demographic characteristics and MicMac software was used to design the model.The results showed that education and culture building in the dependent area, introduction of superior models, encouragement of developed athletes, monitoring of athletes, use One of the media consultants is in the link area and the budget allocation is in the independent area, and the most important factor is culture building.