نوع مقاله : مقاله پژوهشی
1 دانشجوی دکترای تخصصی رشته مدیریت ورزشی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
2 استاد مدیریت ورزشی، دانشگاه آزاد اسلامی واحد علوم و تحقیقات، گروه تربیت بدنی، تهران
3 استادیار دانشگاه آزاد اسلامی واحد علوم و تحقیقات، تهران، ایران
4 استادیار دانشگاه آزاد اسلامی واحد علوم و تحقیقات
عنوان مقاله [English]
The purpose of this study was designing the match day revenue model for the Iranian football clubs. The method was qualitative. The statistical population was all knowledgeable people in the sport marketing, football club managers and football federation executives. Sampling was theoretically conducted and interviews continued until saturation with total number of 15 interviewees. The sampling method was purposeful. The instrument used to collect data in this study was open interviews. The interview questions were open-ended. Coding Paradigm was used to analyze the data. The results showed the identification of 18 categories and 67 concepts. Categories were categorized according to the Strauss and Corbin paradigm model in the axes of causal conditions, grounded theory, intervening conditions, action and reaction strategies, and consequences. The results of the research indicate that privatization, increasing the quality of services and trying to bring fans closer to the club, will increase direct and indirect income as well as promote the club's brand. Since the progress and development of the country's football depends on income, so football decision-makers in Iran are advised to help stadiums to achieve maximum income on the day of the match by handing over stadiums to football clubs.