maryam asadolahi; farshad tojari; Negar Arazeshi
Abstract
The purpose of this research was to research the main drivers of women's participation in sports. This research was methodologically mixed (qualitative and quantitative) and its design was simultaneous. In the qualitative part, the research strategy was environmental scanning and in the quantitative ...
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The purpose of this research was to research the main drivers of women's participation in sports. This research was methodologically mixed (qualitative and quantitative) and its design was simultaneous. In the qualitative part, the research strategy was environmental scanning and in the quantitative part, futures research was the method of interaction analysis. The statistical population of this study was experts and reviewed resources that were purposefully selected and based on theoretical saturation and secondary sources, 14 experts in the field of women's sports were interviewed, including managers, officials and experts in women's sports. The data collection tool was a semi-structured interview and a checklist in the qualitative part and a questionnaire in the quantitative part. In order to analyze the data, the coding method was used in the interview analysis section and the structural analysis method was used in the futures section with the help of MICMAC software. The findings showed that the future of women's participation in sports is affected by 22 variables, but the five variables of healthy lifestyle, holding managerial positions, role and function of media, gender justice and investment in women's sports are driving Are changing the future of women's participation in sports. As a strategic conclusion, it should be considered that the realization of a favorable scenario for the future of women's participation in sports requires the attention and focus of policy makers and planners on the variables that can be changed to the purposeful change and improvement of the system.
Zahra Zamani Norouzi; farshad tojari; Ali Zarei
Abstract
One of the most important marketing goals (for any economic activity) is brand recognition. In today's market, where the introduction of a new brand is expensive and risky, it is worthwhile to evaluate the declining brands and invest in their revitalization. The issue of reviving sports brands has received ...
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One of the most important marketing goals (for any economic activity) is brand recognition. In today's market, where the introduction of a new brand is expensive and risky, it is worthwhile to evaluate the declining brands and invest in their revitalization. The issue of reviving sports brands has received less attention from researchers in the field of sports marketing, and since brand revitalization is one of the complex marketing strategies, the study is to reveal the conditions that facilitate the favorable behavioral consequences of fans towards reviving sports club brands. Obstacle has been done. The research is qualitative in nature and is formed using data-based theory. The research was conducted through interviews with experts and professors in the field of football until the research reached theoretical saturation and adequacy- a total of 12 interviews were conducted.
The findings showed that brand communication (mass and social media, advertising, public reputation, brand associates and fan polls) as a facilitator is of a direct impact on the positive behavioral response of fans in reviving the brand of football clubs. Also, political branding (profiteering of club owners, governance, political behavior, use of politicians in club management and politicians' need for branding) as a moderator has a direct impact on the negative behavioral response of fans in reviving the brand of football clubs.
masoud hajiakhonzadeh; Jasm manouchehri; farshad tojari
Abstract
The study is to identify the factors affecting the development of judo championship sport of Iran. The research is applied based on the type of purpose and methodically, qualitatively and using topic analysis. The statistical population included the directors of the National Judo Federation, coaches ...
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The study is to identify the factors affecting the development of judo championship sport of Iran. The research is applied based on the type of purpose and methodically, qualitatively and using topic analysis. The statistical population included the directors of the National Judo Federation, coaches and members of the national team and experts in the field of judo. The sampling method was purposeful and the data collection tool was semi-structured interviews. Interviews were done during a 4-month process in absentia (according to the COVID- 19 pandemic). Finally, the researcher achieved a theoretical saturation point after 15 interviews with 15 experts. After complete evaluation and analysis of the interviews, the results of this study led to the identification of 82 basic concepts in 13 sub-indicators and 4 main topics, namely environmental factors, managerial factors, infrastructure factors and political factors.
According to the results of research for the national development of judo in Iran, it is possible to strengthen sports diplomacy and continuous participation in regional and international competitions to promote the country's position at the international level and also pay attention to the top talents of judo along with improving the quality of training coaches in different age categories.
