M R; masoud freydoni
Abstract
The purpose of this study was to design a qualitative model of economic planning of the country's football clubs. In this research, a systematic approach was used and the research data were collected through interviews with experts and the data extracted from the interview were analyzed during the ...
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The purpose of this study was to design a qualitative model of economic planning of the country's football clubs. In this research, a systematic approach was used and the research data were collected through interviews with experts and the data extracted from the interview were analyzed during the open, axial and selective coding stages, and the concepts and categories in Qualitative pattern templates were designed. Dimensions of the qualitative model include causal conditions (club conditions, economic secretariat, sequential planning, economic adaptation, economic system), contextual conditions (environmental perspective, expert participation, participatory planning, dynamic economic environment), intervening conditions (culture Economic planning, economic attitude), strategies (allocation of monetary resources, function of football economy, liquidity planning, capital program) and consequences (economic growth, quality management of capital, cost control, expansion of the club's economic system, economic development). That qualitative model of economic planning of football clubs was designed and validated. According to the findings, economic planning, through a creative and innovative process, creates gradual and limited changes that will underlie long-term financial development for the club.
Masoumeh Kalateh Seifari; Mohsen Esmaeili; Masoud Fereydouni
Volume 18, Issue 44 , September 2019, , Pages 85-100
Abstract
The study is to design a model for the effects of social and psychological functions of sport social media on attachment of Tehran Esteghlal team fans. The methodology was correlation that was done as a field survey. The statistical population was all fans of Tehran Esteghlal team that were a member ...
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The study is to design a model for the effects of social and psychological functions of sport social media on attachment of Tehran Esteghlal team fans. The methodology was correlation that was done as a field survey. The statistical population was all fans of Tehran Esteghlal team that were a member at least on the club's official page in Instagram or official channels Esteghlal Tehran in the telegram. 389 corrected questionnaires of Esteghlal Club fans who participated in Derbey’s play at Azadi Stadium in Tehran as samples were collected. From library studies and recent researches in field of social media in sport, the research instrument was designed that was confirmed face and content validities by seven professors in sport management and media. The reliability of the research instrument in the pilot study was accounted (α=0/76). The result of the Cronbach's alpha test for social and psychological functions (α =0/86) and for attachment of fans (α = 0/88) indicated a desirable reliability of the research instrument. The results of exploratory factor analysis (EFA) also confirmed the study instrument. The results showed that psychological and social function of sports social media has a direct and positive effect on attachment of fans (P<0.05). Based on the results, the marketing managers of sports clubs is suggested that by social and psychological functions, social media can be used to attract new fans and promote loyalty of current fans and the club and their fans have benefits from supporting each other’s.