Rasoul Tarighi; seyed mohammad hossein razavi
Abstract
The purpose of this research is to investigate the risks of the sustainable supply chain of professional football clubs in Iran with a meta-combination approach of various meta-study methods. In the current research, by applying the systematic review and qualitative meta-combination approach, he analyzed ...
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The purpose of this research is to investigate the risks of the sustainable supply chain of professional football clubs in Iran with a meta-combination approach of various meta-study methods. In the current research, by applying the systematic review and qualitative meta-combination approach, he analyzed the results and findings of previous researchers and by performing the seven steps of the method of Sandlovski and Barroso, a conceptual model for investigating the risks of the sustainable supply chain of professional clubs. Iranian football is categorized. Based on the three-step coding, these factors were analyzed and classified into 9 main categories with 69 core codes. In order to measure the reliability and control the quality of the present study, Kappa method was used. The calculated Kappa coefficient is equal to 0.750, which is at the level of valid agreements. The results of the research showed that 9 dimensions of risks including (economic, social, political, market, policies and laws, infrastructure and technology and internal manager, environment and supply operations processes) on sustainable supply chain management Iran's football club industry is influential. Therefore, it is suggested to the managers of the country's football clubs to pay due attention by identifying the risks of the sustainable supply chain in the organization, in order to better manage and control and reduce possible damages
Rasoul Tarighi; maliheh salehi rostami
Abstract
Social media marketing involves an effort that social media use it in order to convince consumers for use the valuable products and/ or services. The research is to identify the effective factors on development of sport marketing capability through social Medias. The research method was correlation and ...
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Social media marketing involves an effort that social media use it in order to convince consumers for use the valuable products and/ or services. The research is to identify the effective factors on development of sport marketing capability through social Medias. The research method was correlation and practical purposely. The statistical population was 200 people, including faculty members of the country’s universities (51) and sport managers (34) and experts (74) and members of the board of directors of sports federations and experts (9) and people aware about sports marketing affairs and discussions (32). The sampling method is non-random and targeted accessible. Researcher while reviewing sports marketing books and scientific articles in the field of sport industry and sport marketing and social media prepared a researcher questionnaire. The questionnaire factors were extracted from the article of Alaa Allah, Nripendra etal. (2017). The validity was confirmed by ten sport management professors. The reliability was calculated by Cronbach’s alpha test. The statistical method was used in structural equations modeling research (SEM) and confirmatory factor analysis (CFA). The findings showed that advertising (T=10/546) agents, electronic word of mouth (e-WOM) (T=9/523), customer relationship management (T=9/313) and brand (T=10/372) and customer behavior and anticipation (T=9/678) in sports marketing through social media are of a positive and significant impact on the development of sports marketing capability. It seems sport organization and federations need to talk about self-sufficiency and more monetizing in order to development of their marketing capability by new technology.
Rasoul Tarighi; Seyyed Nasrollah Sadjadi; Mehrzad Hamidi; Mohammad Khabiri
Volume 17, Issue 42 , March 2019, , Pages 93-112
Abstract
The study is to identify the effective factors on development of electronic marketing capability in professional sport of Iran. This study is a descriptive, and in view of objective, is a practical research. A questionnaire was made by the researcher, based on Likert 5 option scale, and its validity ...
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The study is to identify the effective factors on development of electronic marketing capability in professional sport of Iran. This study is a descriptive, and in view of objective, is a practical research. A questionnaire was made by the researcher, based on Likert 5 option scale, and its validity is confirmed by professionals and professors. Moreover, its reliability is examined by Cronbach’s alpha test. Populations consist of 2 groups (80 people), which involve Faculty members of Marketing Management field (20 peoples) and Faculty members of Sport Management (60 people) field. In regard to limitation of populations, the number of samples was equals to populations and sampling method is all-counting. Descriptive statistics are utilized for describing Demographic status of respondents and their responses to research questions as well, and Partial least squares regression test are used in inferential statistics. For this reason, soft wares as PLS, MS-Excel and SPSS version 18 are operated. The Results Showed that factors include management factors, knowledge management, customer relationship management, strategies, environmental and competitive factors, website features, organizational culture, supply chain management, brand factors and resources, with significant priorities respectively, were effective factors on electronic marketing capability in professional sport of Iran.