Behzad Poorfarahmand; Mohammad Khabiri; Seyyed Nasrollah Sajadi; Majid Jalali Farahani
Abstract
The study is to identify the role of club in the formation of deviant behaviors among the Iranian Premier League players, which was carried out in 2017-18. The statistical population included all the club managers of the teams present in the Iranian Football League and the heads of football departments ...
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The study is to identify the role of club in the formation of deviant behaviors among the Iranian Premier League players, which was carried out in 2017-18. The statistical population included all the club managers of the teams present in the Iranian Football League and the heads of football departments in the Premier League in the 16th and 17th Iranian Football Premier League and other Physical Education and Social Science professionals. According to the qualitative research approach, targeted sampling and snowball method were used and 23 individuals were selected as the statistical sample for participation in the interviews. After completing 25 deep interviews, the research was applied to theoretical saturation stage. To determine the role of the club and management in formation the deviant behaviors of Iranian Football players, the Theme analysis approach was used.
The results showed that five categories of "processes", "organization resources", "insights and attitudes", "activities and plans" and "organizational structure" as subordinate and sub-categories of the main factors of organizational factors played a role in the formation of deviant behaviors of the players of the Iranian Football League and also the manager and leadership As the other main category in the formation of diversion behaviors, there are three sub-categories of "skills", "human resource management" and "quality of tasks".
According to the findings, the club as an organization, manager and coach has been effective in shaping the players deviant behaviors as the leaders and of the organization, and considering the destructive role of deviant behavior in the individual performance of players in the Iranian Football League and, consequently, the drop in the performance of teams is necessary. More careful attention is paid to these two factors, so as to identify these behaviors, they decide on strategies to prevent and deal with them so that the consequences of them can maintain the social status and ethical climate of the team and in The result is the development of professional sports clubs and the regular and qualitative holding of sports leagues to be effective.
Behzad Poorfarahmand; mohamad khabiri; nasroallah sajadi; majid jalali faraahani
Abstract
The purpose of study was to identify the role of club in the formation of deviant behaviors of in the Iranian Premier League players, which was carried out in 2017-18The statistical population includes all the club managers of the teams present in the Iranian Football League and the heads of football ...
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The purpose of study was to identify the role of club in the formation of deviant behaviors of in the Iranian Premier League players, which was carried out in 2017-18The statistical population includes all the club managers of the teams present in the Iranian Football League and the heads of football departments in the Premier League in the 16th and 17th Iranian Football Premier League and other football and Social science professionals. according to the research approach targetedsampling were used, 23 individuals were selected as the statistical sample for participation in the interviews. To determine the role of the club and management in formation deviant behaviors of Iranian Football players, Theme analysis approach was used. The results showed that five categories of "processes", "organization resources", "insights and attitudes", "activities and plans" and "organizational structure" as subordinate and sub-categories of the main factors of organizational factors in the formation of deviant behaviors of the players of the Iranian Football League played a role and also the manager and leadership As the other main category in the formation of diversion behaviors, there are three sub-categories of "skills", "human resource management" and "quality of tasks".According the findings, the club as an organization, manager and coach has been effective in shaping the players Deviant behaviors as the leaders and of the organization, and considering the destructive role of deviant behavior in the Individual performance of players in the Iranian Football League and, consequently, The drop in the performance of teams is necessary.
Zahra Alam; Mir Hassan Seyyed Ameri; Mohammad Khabiri; Mojtaba Amiri
Volume 19, Issue 48 , September 2020, , Pages 9-28
Abstract
The study is to investigate the factors affecting the social media marketing of Iran's pro league football clubs. The research method was qualitative and administered by using a grounded theory approach. Data was collected through interviews (n=19) which were conducted with top managers in football and ...
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The study is to investigate the factors affecting the social media marketing of Iran's pro league football clubs. The research method was qualitative and administered by using a grounded theory approach. Data was collected through interviews (n=19) which were conducted with top managers in football and media, faculty members with a focus on sport marketing, marketing and IT executives in league organization, media and marketing executives in football clubs, and social media experts that selected by judgment sampling. The internal validity was confirmed by providing feedback to the interviewees. In order to determine the reliability, Kappa coefficient in both initial and final coding stages were 0/769 and 0/768 respectively. Data were analyzed according to the open, axial and selective coding. The findings indicated that there were 64 effective factors in the marketing of social media marketing. These labels were categorized into nine concepts: structure, football nature, management, social media, communication and information technology, culture and society, legal and legal issues, economics, government and politics, and professional factors related to the sports industry. The Current limitations of social media marketing in football clubs have occurred under various situations. It is far from desired situation. According to the findings, executive strategies are being considered that can lead club managers to develop social media marketing clubs and achieve a desirable situation.
Ali Benesbordi; Mohammad Khabiri; Majid Jalali Farahani; Mahmoud Goodarzi
Volume 14, Issue 27 , June 2015, , Pages 147-158
Abstract
The purpose of the research was to identify factors influencing brand extension in premier football clubs. Method of the research was qualitative and grounded theory kind and the needed data were obtained from the library studies and interviews with experts. The statistical population consisted of University ...
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The purpose of the research was to identify factors influencing brand extension in premier football clubs. Method of the research was qualitative and grounded theory kind and the needed data were obtained from the library studies and interviews with experts. The statistical population consisted of University professors who weree expertise in sports marketing and branding, Marketing Committee members of Football federation and Premier League football club managers. Sampling was theoretically and interviews continued until saturation point (16 interviews). Totally 43 factors were identified that influence brand extension in premier football clubs and categorized to 4 main groups: Brand equity, Fan Team Identification, Marketing activity and Rules. Also, brand association attributes, brand association benefits, brand association attitudes and brand loyalty were 4 factors of football clubs brand equity and marketing activity based on marketing mixed consisted of product, price, place and promotion.
