zahra abdolvahabi; mehdi kohandel; abbas khodayari; Ali Zarei
Abstract
The purpose of this study was to identify and standardize the effective factors in e-commerce of the Iranian Football Federation. The method of the present research is mixed or in other words, combined according to the purpose of the research. In this research, first the qualitative method and then the ...
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The purpose of this study was to identify and standardize the effective factors in e-commerce of the Iranian Football Federation. The method of the present research is mixed or in other words, combined according to the purpose of the research. In this research, first the qualitative method and then the quantitative method. The statistical population consisted of two parts. The statistical population in the qualitative part included university professors, experts and thinkers. The field of study and having related scientific writings related to the subject, having managerial positions and executive experiences in the field of e-commerce community and experts in the field of sports marketing were among the criteria for selecting the initial list of experts. Sampling method was used as non-probability sampling, with purposeful selection and with maximum variability or heterogeneity. The sample size in this study was based on the theoretical saturation index of 17 people also in the quantitative section were marketing experts, sports marketing, IT and federation experts.Based on this 370 people were selected as a sample. The measurement tool in the qualitative stage of the interview was open and based on three stages of open, axial and selective coding which was analyzed with the help of Maxqda software version 202.Was analyzed with AMOS software. . Based on data analysis, 99 basic concepts, 19 main categories and 6 core were identified. Then 6 theoretical theorems based on the paradigm model of the data theory of the foundation for modeling e-commerce of the Football Federation were proposed.
Baharak nassery sisi; zinat nikaeen; Ali Zarei
Abstract
The study ls to provide a model for the development of urban cycling during the Covid-19 Pan demy. It was qualitative, with a grounded theory approach. The participants were selected through purposive sampling. The interviewees consisted of all professors of sports management and sports managers and ...
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The study ls to provide a model for the development of urban cycling during the Covid-19 Pan demy. It was qualitative, with a grounded theory approach. The participants were selected through purposive sampling. The interviewees consisted of all professors of sports management and sports managers and experts. The research tool was a semi-structured interview and the results were analyzed by open, axial and selective coding. After analyzing the interviews, in relation to causal factors, 6 categories of individual causes, cultural, managerial, sustainable development, health causes and infrastructural were obtained. In the contextual factors section, 8 categories of individual factors, women's sports, economic, structural, manpower, infrastructure, managerial and supportive were obtained. In relation to the intervening factors, 5 main categories of media interventions, event interventions, organizational interventions, incentive and motivational interventions and urban and citizenship interventions were identified. In relation to strategies, 7 main categories of economic approaches, improvement of sports infrastructure, inter-organizational interactions, institutionalization of sports culture, continuous evaluation and control, development of human resources capabilities and diversity and multiplicity of events were identified. In the section on consequences, 4 main categories of promotion of physical abilities, social development, culture building and psychological consequences were obtained.
In general, the findings of this study can be used as a strategy for the development of urban cycling during the Covid-19 pan demy. So, the relevant organizations such as the Ministry of Sports and Youth, Iranian Cycling Federation, Sport Organization of Municipality can use the results of this research to set their short-term and long-term plans.
Zahra Zamani Norouzi; farshad tojari; Ali Zarei
Abstract
One of the most important marketing goals (for any economic activity) is brand recognition. In today's market, where the introduction of a new brand is expensive and risky, it is worthwhile to evaluate the declining brands and invest in their revitalization. The issue of reviving sports brands has received ...
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One of the most important marketing goals (for any economic activity) is brand recognition. In today's market, where the introduction of a new brand is expensive and risky, it is worthwhile to evaluate the declining brands and invest in their revitalization. The issue of reviving sports brands has received less attention from researchers in the field of sports marketing, and since brand revitalization is one of the complex marketing strategies, the study is to reveal the conditions that facilitate the favorable behavioral consequences of fans towards reviving sports club brands. Obstacle has been done. The research is qualitative in nature and is formed using data-based theory. The research was conducted through interviews with experts and professors in the field of football until the research reached theoretical saturation and adequacy- a total of 12 interviews were conducted.
The findings showed that brand communication (mass and social media, advertising, public reputation, brand associates and fan polls) as a facilitator is of a direct impact on the positive behavioral response of fans in reviving the brand of football clubs. Also, political branding (profiteering of club owners, governance, political behavior, use of politicians in club management and politicians' need for branding) as a moderator has a direct impact on the negative behavioral response of fans in reviving the brand of football clubs.
Ameneh Asadolahi; Seyyed Hamid Sajjadi; Zinat Nikaeen; Ali Zarei
Abstract
The purpose of this study was to theorize and designing a model of physical activity of Iranian women in leisure time at different stages of life. The research method was Grounded Theory, systematic approach. Sampling was also theoretical. Data analysis was performed through continuous "questioning" ...
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The purpose of this study was to theorize and designing a model of physical activity of Iranian women in leisure time at different stages of life. The research method was Grounded Theory, systematic approach. Sampling was also theoretical. Data analysis was performed through continuous "questioning" and "comparison". In order to achieve saturation while reviewing about 300 research articles, semi-structured interviews were conducted with 136 Iranian women aged 7-78 who were regularly participate in physical activity in addition to 17 mothers and 6 fathers. At the end of the open coding stage, 12 main categories were identified and physical activity was selected as the central category. At the end of the selective coding stage, a conceptual model for the whole life stages and a diagram of the amount of physical activity in different stages of life were designed. The main differences between the conditions of Iranian women for physical activity in different stages of life were also identified. Findings showed that mother in childhood, father in adolescence, personal motivations in adolescence, fear in middle age and children in aging stage are the most important drivers of Iranian women to do physical activity. It was also found that the level of physical activity of Iranian women in different stages of life fluctuates for various reasons, so that at the end of childhood is at its highest and at the time of "reproduction and child care" and "old age" is at its lowest.
saeid solgi; Farideh Ashraf Ganjouei; Ali Zarei; Jasem Manouchehri
Abstract
The overall purpose of this study was to investigate the design of a communication model of conflict management styles with the success of athletes in national teams of the Deaf Federation of Iran.The statistical population of the present study consisted of all athletes of the national teams of the Deaf ...
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The overall purpose of this study was to investigate the design of a communication model of conflict management styles with the success of athletes in national teams of the Deaf Federation of Iran.The statistical population of the present study consisted of all athletes of the national teams of the Deaf Sports of Iran ,whose number is 220 athletes, and the statistical sample of the study consisted of 150 athletes sent to foreign competitions. In this study were used Robbins Conflict Management Questionnaire (1998) and success of athletes Questionnaire (SSS) used by Mousavi and Vaez mousavi (2015). To analyze the data and prioritize and determine the dominant style of conflict management, Friedman test and to determine the relationship between variables and the impact of each index and variable on other variables while using software (SPSS), the coefficient of significance and effectiveness of software (Smart PLS) was used. Also, software(Smart PLS) was used to design and fit the communication model. The results showed that the coaches of the national teams for the deaf use the non-confrontational style more to manage conflicts and the control style has the least use. Among the dimensions of athletes' success, the dimensions of commitment(5/10) and technique(5/00) had the highest average and after progress(4/29) had the lowest average. There was a positive and significant relationship with the success of athletes (t=3/44، f=0/32 (and no positive and significant relationship was observed between the strategies of non-confrontation (t = 0/02) and control (t = 0/35) with the success of athletes.
