Tahmaseb Shirvani; mohsen esmaeili; Mohammad Ehsani
Abstract
The purpose of this study was to identify the factors affecting the implementation of sports marketing in the clubs of the Iranian Premier League with the exploratory blend approach. The statistical population of the study consisted of sports management professors, managers and marketers of football ...
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The purpose of this study was to identify the factors affecting the implementation of sports marketing in the clubs of the Iranian Premier League with the exploratory blend approach. The statistical population of the study consisted of sports management professors, managers and marketers of football clubs, members of the football federation marketing committee and students of sport management doctors. Structural equation modeling was used to analyze the data in a quantity section. To collect data in a quantity section were used theoretical sampling and in-depth interview with the elite by 17 people. In the quantitative part, 244 questionnaires were collected and analyzed by a questionnaire drawn from the qualitative section and its distribution among the research samples. The face and content validity of the questionnaire of 49 questionnaires was confirmed by the views of the professors as well as the convergent and divergent validity and the reliability of the questionnaire using Cronbach's alpha and combined reliability. A total of 381 primary codes were obtained. These codes are categorized into 14 groups of codiminders and 3 groups of selected including individual factors, organizational factors, and outsourcing factors. The path coefficient between sport marketing implementation and individual, organizational and external factors was 0.476, 0.445 and 0.336, respectively. According to the value of index (GOF=0.282) in the study of general fitness, the model of measurement has a good quality.The results of this study can be used by Iranian Football League clubs to plan for implementation. Favorable marketing leads.
Mahdieh Seraji; Seyyed Emad Hosseini; Mohammad Ehsani; Mohammad Reza Boroumand
Volume 15, Issue 33 , December 2017, , Pages 151-162
Abstract
Given the importance of sport federations in promoting sport in Iran, in addition to performance evaluation, performance management has a great importance in improving federation’s efficiency, effectiveness and ultimately productivity. The present study tries to evaluate the performance of selected ...
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Given the importance of sport federations in promoting sport in Iran, in addition to performance evaluation, performance management has a great importance in improving federation’s efficiency, effectiveness and ultimately productivity. The present study tries to evaluate the performance of selected sport federations of Iran in 1392 using Data Envelopment Analysis method and then provide guidelines for performance optimization for each federation. By means of DEA models, 12 federations of 50 active federations in 1392, were determined as the sample of study with targeted sampling based on the results of assessments conducted by the Ministry of Sports and Youth, and were evaluated. Based on evaluation results, in 12 observed federations, only 5 federations (taekwondo, karate, mountaineering, chess and wrestling) were fully efficient- efficiency score equal one, and other federations were determined as inefficient federations- efficiency score less than one. The average efficiencies for observed federations were determined, in scale efficiency 0/724, in management efficiency 0/738 and in technical efficiency 0/589; therefore technical inefficiency and then, scale inefficiency could be considered as the major factors of inefficiency in federations. Other results of study provided a virtual model for each inefficient federation to achieve the desired level of efficiency, including introducing efficient federations as reference units, and determining surplus and optimal amount of each inputs so federations be guided to develop their future programs.
Farzad Nobakht; Mohammad Ehsani; Hashem Koozehchian; Mojtaba Amiri
Volume 14, Issue 28 , September 2015, , Pages 25-37
Abstract
This study is to analyze the contextual success factors of small and medium enterprise in Sports in Iran.
The research method is field-descriptive, that carried out using a Persian self-designed questionnaire with acceptable validity and reliability. The statistical population and sample of this research ...
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This study is to analyze the contextual success factors of small and medium enterprise in Sports in Iran.
The research method is field-descriptive, that carried out using a Persian self-designed questionnaire with acceptable validity and reliability. The statistical population and sample of this research include sport SMEs in Iran (n=306, N=1500). Data gathered using distribution questionnaire among company executives and analyzed with factor analyze.
The study discloses that marketing, Business plan, Government support, networking, Entrepreneurial readiness, technology, legality, information access and capital access are important factors in sport business success.
The results suggest that the owners of these businesses should pay more attention to the perfect business plan, improve marketing activities, networking, using of government support, technology development and entrepreneurship levels. Government agencies and universities should also be prepared to give assistances in those fields. Improving legality can be helpful to Simplification of bureaucracy.
Masomeh Kalateh sayfari; Hashem kuzehchin; Mohammad Ehsani; Sayed Yaqub Hossein
Volume 12, Issue 19 , April 2013, , Pages 191-204
Abstract
The purpose of this study was to investigate the effect of two organizational variables, Psychological Empowerment and organizational commitment on intention to continue volunteering in student sports that was carried out by a descriptive field method. The Statistical population of this study was the ...
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The purpose of this study was to investigate the effect of two organizational variables, Psychological Empowerment and organizational commitment on intention to continue volunteering in student sports that was carried out by a descriptive field method. The Statistical population of this study was the whole of students that they had corporation with physical education offices of state universities of Tehran as volunteers. (N=338). Stratified random sampling was used and for determining sample size from statistical population, Morgan table was used, the data were gathering from 186 volunteers. In order to collect data, the researcher used Psychological Empowerment, organizational commitment, Intention to continue and demographic questionnaires. Descriptive methods were used to analyze the data and in order to determine the effect use of structural equation modeling (SEM) through software of Amos graphic /18 was was used. Generally Data analysis of results showed that empowerment and organizational commitment were effect on intention to continue volunteering. These two organizational variables are important factors in retaining student sports volunteers.