Volume 22 (2023)
Volume 21 (2022)
Volume 20 (2021)
Volume 19 (2020)
Volume 18 (2019)
Volume 17 (2018)
Volume 16 (2018)
Volume 15 (2016)
Volume 14 (2015)
Volume 13 (2014)
Volume 12 (2013)
Factors Affecting Social Media Marketing of Iran's Pro League Football Clubs

Zahra Alam; Mir Hassan Seyyed Ameri; Mohammad Khabiri; Mojtaba Amiri

Volume 19, Issue 48 , September 2020, , Pages 9-28

Abstract
  The study is to investigate the factors affecting the social media marketing of Iran's pro league football clubs. The research method was qualitative and administered by using a grounded theory approach. Data was collected through interviews (n=19) which were conducted with top managers in football and ...  Read More

Structural Equation Modeling of Marketing Capabilities in Football Clubs of Iran Premier League

Karim Zohrevandian; Hashem Koozechian; Mohammad Ehsani; Mojtaba Amiri

Volume 17, Issue 39 , June 2018, , Pages 169-186

Abstract
  The study aim was Structural Equation Modeling of marketing capabilities in football Premier League clubs. Research method is mixed with grounded theory method. The Population included marketing managers in clubs, federation and league organization, and faculty members who were expert in sport marketing. ...  Read More

Effective Success Factors of Small and Medium Enterprise in Sports in Iran

Farzad Nobakht; Mohammad Ehsani; Hashem Koozehchian; Mojtaba Amiri

Volume 14, Issue 28 , September 2015, , Pages 25-37

Abstract
  This study is to analyze the contextual success factors of small and medium enterprise in Sports in Iran. The research method is field-descriptive, that carried out using a Persian self-designed questionnaire with acceptable validity and reliability. The statistical population and sample of this research ...  Read More