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Effects of Remorse on Future Buying Behaviors of Consumers of Sporting Goods: Investigating the Mediating Role of Attitude

Aida Azadi; Ali Zarei; Farshad Tojari

Volume 19, Issue 50 , March 2021, , Pages 221-238

Abstract
  The study is to determine the effects of remorse on future buying behaviors of consumers of sporting goods; investigating the mediating role of attitude. The statistical population included all young consumers of sporting goods (15-30 years old) in Esfahan city. So, 380 were randomly selected as the ...  Read More