Farzad Nobakht; Mohammad Ehsani; Hashem Koozehchian; Mojtaba Amiri
Volume 14, Issue 28 , September 2015, , Pages 25-37
Abstract
This study is to analyze the contextual success factors of small and medium enterprise in Sports in Iran.
The research method is field-descriptive, that carried out using a Persian self-designed questionnaire with acceptable validity and reliability. The statistical population and sample of this research ...
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This study is to analyze the contextual success factors of small and medium enterprise in Sports in Iran.
The research method is field-descriptive, that carried out using a Persian self-designed questionnaire with acceptable validity and reliability. The statistical population and sample of this research include sport SMEs in Iran (n=306, N=1500). Data gathered using distribution questionnaire among company executives and analyzed with factor analyze.
The study discloses that marketing, Business plan, Government support, networking, Entrepreneurial readiness, technology, legality, information access and capital access are important factors in sport business success.
The results suggest that the owners of these businesses should pay more attention to the perfect business plan, improve marketing activities, networking, using of government support, technology development and entrepreneurship levels. Government agencies and universities should also be prepared to give assistances in those fields. Improving legality can be helpful to Simplification of bureaucracy.
