mojgan ghale noei; lora chapari; Zahra Hejbarnia; zahra alam
Abstract
The purpose of study was to design a strategic agility model in the Ministry of Sports and Youth of the Islamic Republic of Iran. The research method is a sequential exploratory combination. The statistical population in the qualitative section included managers of the Ministry of Sports, professors ...
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The purpose of study was to design a strategic agility model in the Ministry of Sports and Youth of the Islamic Republic of Iran. The research method is a sequential exploratory combination. The statistical population in the qualitative section included managers of the Ministry of Sports, professors of sports management and experts active . Using purposive sampling method and snowball and theoretical saturation technique, sampling was performed in qualitative section . Coding method was used to analyze the interview data. The statistical population of the quantitative part of this study included the staff and managers of the Ministry of Sports and Youth who were selected as a statistical sample using a Barclay index of 220 people by simple random sampling. To collect information in a quantitative part of the researcher-made questionnaire taken from the qualitative part was used, SPSS and SmartPLS software were used for data analysis. In the qualitative part of the research, it was found that 12 main categories in the form of 97 primary codes were placed in the heart of the six dimensions of the paradigm model. In the quantitative part, it was found that all 6 main components of the research have a good fit. Due to the currently changing environment for various organizations, the managers of the Ministry of Sports and Youth are suggested to use the model presented in this study to benefit from the positive consequences of strategic agility.
Zahra Alam; Mir Hassan Seyyed Ameri; Mohammad Khabiri; Mojtaba Amiri
Volume 19, Issue 48 , September 2020, , Pages 9-28
Abstract
The study is to investigate the factors affecting the social media marketing of Iran's pro league football clubs. The research method was qualitative and administered by using a grounded theory approach. Data was collected through interviews (n=19) which were conducted with top managers in football and ...
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The study is to investigate the factors affecting the social media marketing of Iran's pro league football clubs. The research method was qualitative and administered by using a grounded theory approach. Data was collected through interviews (n=19) which were conducted with top managers in football and media, faculty members with a focus on sport marketing, marketing and IT executives in league organization, media and marketing executives in football clubs, and social media experts that selected by judgment sampling. The internal validity was confirmed by providing feedback to the interviewees. In order to determine the reliability, Kappa coefficient in both initial and final coding stages were 0/769 and 0/768 respectively. Data were analyzed according to the open, axial and selective coding. The findings indicated that there were 64 effective factors in the marketing of social media marketing. These labels were categorized into nine concepts: structure, football nature, management, social media, communication and information technology, culture and society, legal and legal issues, economics, government and politics, and professional factors related to the sports industry. The Current limitations of social media marketing in football clubs have occurred under various situations. It is far from desired situation. According to the findings, executive strategies are being considered that can lead club managers to develop social media marketing clubs and achieve a desirable situation.
