masomeh safari; Korosh Veisi; samira aliabadi; mohsen esmaeili
Abstract
The aim of this research was to conduct future scenario planning for organizational and corporate brands in the Iranian sports industry. The present study employed an inductive approach, a fundamental orientation, a mixed method (qualitative-content analysis and quantitative-descriptive analysis) approach, ...
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The aim of this research was to conduct future scenario planning for organizational and corporate brands in the Iranian sports industry. The present study employed an inductive approach, a fundamental orientation, a mixed method (qualitative-content analysis and quantitative-descriptive analysis) approach, a futures studies strategic perspective, and a complexity paradigm perspective. The participants in this research consisted of university professors and sports brand practitioners. The selection of these individuals was purposeful, and 25 experts were chosen based on their expertise criteria. Data collection in this study was done using interviews and questionnaires. The scenario planning model by Schwartz, which is based on eight stages, was utilized for data collection. To ensure the validity of the qualitative study, the recommended criteria of Guba and Lincoln (1989), including credibility, dependability, transferability, and conformability, was employed. Additionally, for the validation of the quantitative section, formal and content validity were confirmed by eight university professors, and its reliability was confirmed through the test-retest method using Pearson's correlation coefficient (r = 0.823). In the qualitative part of the research, open coding and focused coding were used for data analysis. Furthermore, the method of interaction effect analysis and balance effect analysis was employed, and these analyses were conducted using the software programs MicMac and ScenarioWizard. The findings of this study revealed that in the future of sports brands in the Iranian sports industry, there are 26 sub-themes and 2 main themes (environmental drivers and internal drivers) involved. Electronic brands, digital technology,
mohsen esmaeili; mehdy rasooli; Tahmaseb Shirvani; mostafa afshari
Abstract
The purpose of this research was to investigate and identify the methods of providing financial resources for sports organizations (Case study: Sport boards of Tehran province). The research method was descriptive and survey. The statistical population included members of the board of directors of sports ...
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The purpose of this research was to investigate and identify the methods of providing financial resources for sports organizations (Case study: Sport boards of Tehran province). The research method was descriptive and survey. The statistical population included members of the board of directors of sports committees, managers and experts of the General Directorate of Sports and Youth in Tehran (N=150). Sampling was done in a stratified random manner (N=112). The data was collected using a researcher-made questionnaire whose validity was confirmed. To analyze the data, after determining the normality of the data, exploratory and confirmatory factor analysis tests, structural equations and chi-square with SPSS and PLS software were used.The results showed the adequacy of the samples to perform exploratory factor analysis and the six factors of sponsores, public, fans and stakeholders, advertise and media, facility, product and services and sports events as methods of attracting resources. In terms of the current situation, the methods of using sponsors and receiving credits from the General Directorate of Sports and Youth (public) were the most frequent. Currently, sports teams are using different methods to provide financial resources based on the conditions of their sports fields, and familiarization with the new methods proposed in the research is suggested.
Tahmaseb Shirvani; mohsen esmaeili; Mohammad Ehsani
Abstract
The purpose of this study was to identify the factors affecting the implementation of sports marketing in the clubs of the Iranian Premier League with the exploratory blend approach. The statistical population of the study consisted of sports management professors, managers and marketers of football ...
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The purpose of this study was to identify the factors affecting the implementation of sports marketing in the clubs of the Iranian Premier League with the exploratory blend approach. The statistical population of the study consisted of sports management professors, managers and marketers of football clubs, members of the football federation marketing committee and students of sport management doctors. Structural equation modeling was used to analyze the data in a quantity section. To collect data in a quantity section were used theoretical sampling and in-depth interview with the elite by 17 people. In the quantitative part, 244 questionnaires were collected and analyzed by a questionnaire drawn from the qualitative section and its distribution among the research samples. The face and content validity of the questionnaire of 49 questionnaires was confirmed by the views of the professors as well as the convergent and divergent validity and the reliability of the questionnaire using Cronbach's alpha and combined reliability. A total of 381 primary codes were obtained. These codes are categorized into 14 groups of codiminders and 3 groups of selected including individual factors, organizational factors, and outsourcing factors. The path coefficient between sport marketing implementation and individual, organizational and external factors was 0.476, 0.445 and 0.336, respectively. According to the value of index (GOF=0.282) in the study of general fitness, the model of measurement has a good quality.The results of this study can be used by Iranian Football League clubs to plan for implementation. Favorable marketing leads.
mohsen esmaeili; Tahmaseb Shirvani; Shamseddin Rezaei; mostafa afshari
Abstract
The purpose of the research was investigation and pathology of the current planning process in leisure time of the people of Tehran province and present a desirable pattern. The research method was exploratory and qualitative which used of grounded theory technique. The statistical population included ...
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The purpose of the research was investigation and pathology of the current planning process in leisure time of the people of Tehran province and present a desirable pattern. The research method was exploratory and qualitative which used of grounded theory technique. The statistical population included all the experts in planning leisure time in the sports organizations of Tehran province.samples consisted of managers, planning experts of Tehran youth and sport administration, Sport Boards and Municipal Sports Organization and faculty members in leisure and sports fields (n=21). Purposive and snowball technique were used for sampling. Data were collected using theoretical study and interviews. The results indicated that the concept of leisure planning with the focus of sport as a pivotal phenomenon could play a pivotal role in relation to other categories. The necessory for planning based on the new needs of consumers was emphasized and strategies of customer-oriented planning, approach orient planning, adaptive studies , structural orient and environmental orient were considered as the main strategies. Considering these strategies can have positive personal, social, economic and sporting implications.
