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Effect of Team Identity on Satisfaction and Behavioral Tendencies of Tabriz Traktor Sazi Football Spectators

Masoud Ranjbar; Hossein AkbariYazdi; Ali Reza Elahi

Volume 19, Issue 48 , September 2020, , Pages 137-150

Abstract
  In recent decades, the sport organizations have recognized the importance of consumer behavior and therefore the attention to some variables that might be affective on behavioral intentions and satisfaction of customers, increasingly became more important. Using SEM, the study is to determine the causal ...  Read More