Volume 22 (2023)
Volume 21 (2022)
Volume 20 (2021)
Volume 19 (2020)
Volume 18 (2019)
Volume 17 (2018)
Volume 16 (2018)
Volume 15 (2016)
Volume 14 (2015)
Volume 13 (2014)
Volume 12 (2013)
Developing a model of marketing strategies on brand loyalty among consumers of Iranian sports goods with the mediating role of viral advertising

yagoub badri azarin; fatemeh abdavi; Mahrokh Dehghani; ayoub behtaj

Volume 21, Issue 58 , March 2023, , Pages 367-388

https://doi.org/10.22034/ssys.2022.1652.2158

Abstract
  The purpose of this study is to develop a model of marketing strategies on brand loyalty among consumers of Iranian sports goods with the mediating role of viral advertising. The present study is based on purpose, of a fundamental type; The method of doing it is combined (qualitative and quantitative) ...  Read More

Editing Communication Model of Psychological Capital and Work Engagement with Job Self-Efficacy as A Mediation among Sports and Youth Administration Employees in Ardebil Province

Nasrin Azizian Kohan; Mahrokh Dehghani; Ayoub Behtaj; Ghaffar Karimian Pour

Volume 17, Issue 40 , September 2018, , Pages 117-134

Abstract
  The study is to edit a communication model of psychological capital and work engagement with  job self-efficacy as a mediation among sports and youth administration employees in Ardebil province. The study is an applied one and the research method was descriptive correlational (SEM). Statistical ...  Read More