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Effect of Identity, Loyalty and Brand Satisfaction on Brand Enunciation in Sports Wear

Negar Gholi Pour; Ali Reza Rabiee Zadeh; Hossein Eidi; Fariba Askarian

Volume 19, Issue 48 , September 2020, , Pages 123-136

Abstract
  The study examines the effect of identity, loyalty and brand satisfaction on brand enunciation in sports ware. The statistical population was all physical education students of public universities in the country (9335 People). 390 correct questionnaires were analyzed. Data collection tools wee Brand ...  Read More