Peymaneh Asgari; Mahmood Goodarzi
Volume 19, Issue 50 , March 2021, , Pages 251-268
Abstract
Since cultural capital is known as one of the factors of sustainable development, knowledge and acquaintance with cultural heritage which is one of the components of cultural capital development, can promote the cultural level of youth and facilitate the path to sustainable development. The study is ...
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Since cultural capital is known as one of the factors of sustainable development, knowledge and acquaintance with cultural heritage which is one of the components of cultural capital development, can promote the cultural level of youth and facilitate the path to sustainable development. The study is to manage the development of cultural capital in youth, which seeks the effect of awareness of Iran's cultural history on the development of cultural capital youth. Also, it is to investigate the relationship between the cultural heritage recognition variable as a correct knowledge of Iran's cultural history and cultural capital development management in the youth of Tehran. The research method was applied in terms of purpose and the method was descriptive. Based on the Cochran's formula, the sample population was 385 young people in Tehran who have been selected through random cluster sampling in the age range of 18 to 35 years according to the decision of the Supreme Youth Council. The main research tool was a researcher-made questionnaire that its reliability was confirmed using Cronbach's alpha coefficient above 0/7. At the level of descriptive statistics, SPSS 32 and in inferential level, PLS were used as the software.
The results showed that there is a positive and significant correlation between the variables of cultural heritage recognition and development of cultural capital in the youth of Tehran and the component of cultural heritage recognition can correctly predict and explain the development of cultural capital in youth.
Gholam Reza Shabani Bahar; Mahamood Goodarzi; Habib Honari; Hamid Reza Maghsoudi Eiman
Volume 15, Issue 32 , March 2017, , Pages 9-24
Abstract
The research was to study the effect of participative management on strategic thinking among selected Iranian sports federations. Measuring instruments included Participative Management Questionnaire (Labaf and Ranjbar, 1381) and Strategical Thinking Standard Questionnaire (Liedtka, 1998) were Applied ...
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The research was to study the effect of participative management on strategic thinking among selected Iranian sports federations. Measuring instruments included Participative Management Questionnaire (Labaf and Ranjbar, 1381) and Strategical Thinking Standard Questionnaire (Liedtka, 1998) were Applied with validity through Confirmatory Factor Analysis (CFA). Cronbach's Alpha Coefficients Participative Management Questionnaire (0.88) and Strategical Thinking Questionnaire was (0.96) determined. The statistical population of the research was including 900 directors and staff of sports federations in Islamic Republic of Iran. Sample of 269 were chosen randomly sampling on the basis of the Krejcie and Morgan. The research method is Causal Research that using Structal Equation Models (Structal Equation & path diagram) was analyzed by using LISREL statistical software. Results indicated that there was positive significant impact on some components of Participative Management (goal setting, decision making, problem solving and change).Also, there was positive significant impact on some components of Strategical Thinking (System Perspective, Intent Focus, Hypothesis Driven, Intelligent Opportunism and Thinking in Time). Totally, Participative Management was of positive significant impact on Strategical Thinking. Those sequential model fitting procedures indicated impacted participative management on strategical thinking among selected Iranian sports federations. Therefore, by setting goals and developing a cohesive participatory between managers and staffs of sports federations can be identified improving strategical thinking in sports federations on the future.
Gholam Reza Shabani Bahar; Nasrollah Erfani; Mahmoud Goodarzi; Ali Monsef
Volume 15, Issue 31 , December 2016, , Pages 129-146
Abstract
The purpose of this research was to explain the indicators that influence success Sports Teams Success in International Events. Statically society including coaches, athletes and performance directors of Four Federations and National Olympic Committee and the Ministry of Sports and youth leaders that ...
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The purpose of this research was to explain the indicators that influence success Sports Teams Success in International Events. Statically society including coaches, athletes and performance directors of Four Federations and National Olympic Committee and the Ministry of Sports and youth leaders that are non-randomly targeted and 153 subjects were selected based on Morgan table. Data gathering tool was the standardized questionnaire of elite sports climate (De Bosscher,2011) which consists of 95 questions. Content validity was evaluated by experts in the field of sports management and the reliability of the questionnaire through a pilot study with 30 participants and Cronbach’s Alpha (0/93) respectively. Using path analysis, the factors affecting the success of the sports teams were surveyed. The results showed that both external financial support and Elite sport environment to the ensemble of respectively (0/189 , P<0/01), (0/199 ,P<0/05) have significant effect on the sporting success. Also talent identification variable had a standardized coefficient about 0/348. The maximum effect was of sports participation with standardized coefficients the 0/035 and post-Career support with standardized coefficients the 0/134- the minimum direct effect in sporting success. Finally, sporting administrators and policy makers should notice these success factors and focus on them.
Ali Benesbordi; Mohammad Khabiri; Majid Jalali Farahani; Mahmoud Goodarzi
Volume 14, Issue 27 , June 2015, , Pages 147-158
Abstract
The purpose of the research was to identify factors influencing brand extension in premier football clubs. Method of the research was qualitative and grounded theory kind and the needed data were obtained from the library studies and interviews with experts. The statistical population consisted of University ...
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The purpose of the research was to identify factors influencing brand extension in premier football clubs. Method of the research was qualitative and grounded theory kind and the needed data were obtained from the library studies and interviews with experts. The statistical population consisted of University professors who weree expertise in sports marketing and branding, Marketing Committee members of Football federation and Premier League football club managers. Sampling was theoretically and interviews continued until saturation point (16 interviews). Totally 43 factors were identified that influence brand extension in premier football clubs and categorized to 4 main groups: Brand equity, Fan Team Identification, Marketing activity and Rules. Also, brand association attributes, brand association benefits, brand association attitudes and brand loyalty were 4 factors of football clubs brand equity and marketing activity based on marketing mixed consisted of product, price, place and promotion.
Hassan Asadi; Mahmood Goodarzi; majid javid
Volume 12, Issue 21 , April 2013, , Pages 81-100
Abstract
The aim of the present study is to examine the attitude of Managers and Specialists in sport, tourism and sports media towards the role of mass media in sport tourism marketing in the province of Tehran. Research samples are comprised of the Managers and Specialists in sport, tourism and sports media ...
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The aim of the present study is to examine the attitude of Managers and Specialists in sport, tourism and sports media towards the role of mass media in sport tourism marketing in the province of Tehran. Research samples are comprised of the Managers and Specialists in sport, tourism and sports media who work in Tehran Province. Research tools are based on a standardized questionnaire that was used only after being confirmed of its validity and reliability (α: 86). Data from 267 questionnaires returned were analyzed by SPSS V.21 and Amos V.21 software using Kolmogorov–Smirnov, Kruskal-Wallis, Friedman, Exploratory Factor Analysis (EFA) and confirmatory factor analysis (CFA). Kolmogorov - Smirnov Results showed the data distribution was not normal. Friedman test results showed that, among other media, TV have more effective role in sports tourism marketing from viewpoint of the three groups. Moreover, considering the discussion of the factors, advertising the Events and Attractions in order to attract tourists after being selected as the host with a factor loading of 0.88 and encouraging Tourism Agencies to use sports and entertainment activities In the Tourism packages with a factor loading of 0.75 have the highest role in the development of sports tourism marketing.