Mohsen Mahmoodi; Hamid Foroughi Pour; Najaf Aghaei; Mohammad Nikravan
Volume 20, Issue 52 , September 2021, , Pages 189-204
Abstract
The study is to determine the causal relationship between market orientation and customer loyalty in terms of the mediating role of service quality in Tehran's fitness clubs. The method of this research was correlation-survey and was a type of applied research that was carried out in the field. The statistical ...
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The study is to determine the causal relationship between market orientation and customer loyalty in terms of the mediating role of service quality in Tehran's fitness clubs. The method of this research was correlation-survey and was a type of applied research that was carried out in the field. The statistical population included all the people who visited the sports clubs of Tehran. According to Morgan table and random sampling, 384 people were selected as the sample of the study. Data were collected by Alper & Associates (2006), Kuw and Kwan Quality of Service Questionnaire (2006) and Dehdashti et al. Customer Loyalty Questionnaire (2012). These questionnaires were approved in terms of formal and content validity. Using the Cronbach's alpha coefficient, the reliability of the questionnaire was 0/83, the service quality questionnaire was 0/79 and customer loyalty was 0/88. To analyze the data, descriptive statistics such as table, graph, mean, standard deviation and inferential statistics of slip and elongation test, Pearson correlation coefficient and structural equation model were used.
The results showed that the customer orientation component had a direct and indirect relationship with customer loyalty through the quality of service intermediary variable. Also, this component was significant between the competitor's tendency toward customer loyalty directly and indirectly through the quality of service mediation variable. The component of the market environment was directly and indirectly related through the mediating variable of service quality with customer loyalty.
Based on the results of the structural equation model, the main model of the research was fitted out and service quality as an intermediary variable was able to mediate between market orientation and customer loyalty, which attracted the effects of market orientation and then transferred it to customer loyalty.
Pouria Baharan; Hamid Foroughi Pour; Najaf Aghaei
Volume 20, Issue 51 , June 2021, , Pages 255-272
Abstract
The research is to design a model for developing sports tourism with emphasis on natural factors in Lorestan Province. The research method was a descriptive- survey based on structural equation modeling and in terms of purpose was applied research that was conducted in the field. In this study, after ...
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The research is to design a model for developing sports tourism with emphasis on natural factors in Lorestan Province. The research method was a descriptive- survey based on structural equation modeling and in terms of purpose was applied research that was conducted in the field. In this study, after determining the research model, all tourists in lorestan province were selected as the population and according to the Cochran formula and cluster sampling, method 384 people were selected as the research samples. Data collection tools in this study were based on experts ' opinions including 4 dimensions. The natural factors studied in this study include infrastructure, natural attractions, ecology and proper sport activity with the nature of lorestan province. In terms of formal validity and content validity, professors and experts approved the questionnaires. Using cronbach's alpha coefficient the reliability, the construction dimensions was 0/96, natural attractions were 0/95, ecology was 0/90 and sports activity was 0/95
To analyze the data, table of descriptive statistics, chart, mean and standard deviation and inferential statistics, skewness and kurtosis, and Swara and structural equation model were used.
The results obtained from T-test showed that the natural factors investigated in this study were respectively infrastructure (23/862), natural attractions (20/928), ecology (27/907), and appropriate sport activity with the nature of Lorestan Province (22/374) Which are of a significant effect on the development of sport tourism in lorestan province. In coclusion, authorities must draw their attention to all of the natural factors’ variables in order to desighn developing tourism model.
ali Reghbati; Farideh Hadavi; Najaf Aghaei; Ali Reza Elahi
Volume 18, Issue 44 , September 2019, , Pages 9-26
Abstract
The research is to determine the strategies and outcomes of the development of Iran professional sport. To achieve the goal, according to the specialty of the subject, qualitative study was used by interviewing the elite with this topic. Interviews were conducted on purposeful snowball method and finally, ...
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The research is to determine the strategies and outcomes of the development of Iran professional sport. To achieve the goal, according to the specialty of the subject, qualitative study was used by interviewing the elite with this topic. Interviews were conducted on purposeful snowball method and finally, 18 people were interviewed. The data from the interviews were analyzed by data method through three stages of open, axial and selective coding. The findings of the strategies indicated nine main areas that cover the internal and external challenges of the development of professional sports in the country. These areas include: managerial, legal, human resources, hardware, facilities, entrepreneurship, and economics, structural and cultural-media. Also, the identified consequences of the strategies include: Entrepreneurship, economic development, national development, behavioral development and structural development, which were largely in line with the strategies. According to the research findings, the proposed strategies can be a contributor to the sports managers of the country in relation to the development of professional sport in the country.
