Zahra Moradi Sarkarabad; ALI MOHAMMAD safanya; seyed salahadin naghshbandi; Alimohammad amirtash; ali ZAREI
Abstract
Brand resonance is an indicator that determines the relationship between the customer and the brand and also the amount of emotions that customers establish in their minds with the brand or the amount of harmony and harmony they feel between themselves and the brand. Therefore, the purpose of this study ...
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Brand resonance is an indicator that determines the relationship between the customer and the brand and also the amount of emotions that customers establish in their minds with the brand or the amount of harmony and harmony they feel between themselves and the brand. Therefore, the purpose of this study is to identify the factors affecting the brand of Iranian Premier Football League. The method of the present research is qualitative and exploratory. The statistical population included university professors in the field of sports marketing and managers of domestic sports brands. The field of study and having scientific writings related to the brand, having managerial positions and executive experiences in the field of sports brand were among the criteria for selecting the initial list of experts. Sampling method was used as non-probability sampling, with purposeful selection and with maximum variability or heterogeneity. The sample size in this study was 14 based on the theoretical saturation index. The interview measurement tool was open and was analyzed based on three stages of open, axial and selective coding. Based on the analysis of 73 basic concepts, 13 main categories were identified. The results of this research can lead to the recognition of this league, attracting more capital, the desire of better and quality teams to participate in the league, the presence of stronger foreign players, higher media desire, more loyal fans and finally earning higher income for the league and The Football Federation will.
Maryam Sadat Mahdi Islam; Alimohammad Safania; mohsen bagherian; seyed salahadin naghshbandi
Abstract
The purpose of this study was designing the match day revenue model for the Iranian football clubs. The method was qualitative. The statistical population was all knowledgeable people in the sport marketing, football club managers and football federation executives. Sampling was theoretically conducted ...
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The purpose of this study was designing the match day revenue model for the Iranian football clubs. The method was qualitative. The statistical population was all knowledgeable people in the sport marketing, football club managers and football federation executives. Sampling was theoretically conducted and interviews continued until saturation with total number of 15 interviewees. The sampling method was purposeful. The instrument used to collect data in this study was open interviews. The interview questions were open-ended. Coding Paradigm was used to analyze the data. The results showed the identification of 18 categories and 67 concepts. Categories were categorized according to the Strauss and Corbin paradigm model in the axes of causal conditions, grounded theory, intervening conditions, action and reaction strategies, and consequences. The results of the research indicate that privatization, increasing the quality of services and trying to bring fans closer to the club, will increase direct and indirect income as well as promote the club's brand. Since the progress and development of the country's football depends on income, so football decision-makers in Iran are advised to help stadiums to achieve maximum income on the day of the match by handing over stadiums to football clubs.
Arefeh Khajebafghi; Alimohammad Safania; mohsen bagherian; seyed salahadin naghshbandi
Abstract
Digital transformation has become a fundamental issue in today's society and has changed the general form of sports participation. Considering the importance of recreational sports, this type of development can play an important role in people's participation in these activities. The purpose of this ...
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Digital transformation has become a fundamental issue in today's society and has changed the general form of sports participation. Considering the importance of recreational sports, this type of development can play an important role in people's participation in these activities. The purpose of this research is to identify and prioritize effective factors in designing a digital transformation model in recreational sports activities at the community level. The research was an applied research, which was conducted with a mixed (qualitative-quantitative)approach, in the period from April 2022 to December 2022. Exploratory qualitative research method was carried out using Grounded theory and Glazer's approach.Quantitative research method of correlation type and using structural equations approach was carried out. The participants included 11 people who were selected from university professors, information technology specialists and activists in this field, using a targeted method. Then the factors were categorized and classified using open, central and selective coding. According to the prioritization done in this research, in the order of digital transformation processes with a weight of 0.360 in the first priority, basic infrastructure with a weight of 0.248 in the second priority, digital environment with a weight of 0.168 in the third priority, Facilitators were placed with a weight of 0.087.It is suggested that according to the priority obtained for the design of the digital transformation model in recreational sports,the found processes should be reviewed and revised first, then the necessary infrastructures for the development of digital transformation in recreational sports should be provided by the stakeholders.
ali zamirikamel; Shahab Bahrami; alireza moradi; seyed salahadin naghshbandi
Abstract
The study is to identify the factors affecting tax policy in Iranian professional football. It is one of the mixed researches that was performed qualitatively and quantitatively. The statistical population in the qualitative section included all the elites in the field of sports management in the country ...
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The study is to identify the factors affecting tax policy in Iranian professional football. It is one of the mixed researches that was performed qualitatively and quantitatively. The statistical population in the qualitative section included all the elites in the field of sports management in the country and in the field of economics and taxation in sports. Based on the selection of snowballs, a number of theoretical saturations were identified as the research sample. Also, in the quantitative part of the present study, in addition to the elites of the country's sports management and the field of economics and taxation in sports, some experts of the Tax Affairs Organization and some experts of the Iranian Football Federation were added to the statistical community. After initial estimates, their number included 150 people. The data collection tools included a semi-structured interview and a researcher-made questionnaire. In order to evaluate the research findings, open, axial and selective coding in the qualitative part as well as sign test and structural equation test in the quantitative part were used. The whole process of data analysis was performed in SPSS and PLS software.
The results showed that the causal conditions affecting the development of tax policies in Iranian professional football, including legal aspects, managerial aspects, regulatory aspects, human aspects, databases, cultural characteristics, financial status, organizational support and technical infrastructure. Finally, it can be said that the model of the study was of a good fit.
mohamad sadegh faraji; Alimohammad Safania; mohsen bagherian; seyed salahadin naghshbandi
Abstract
Risk management is essential in maintaining the safety of sports venues and providing a conducive environment for sports. Given the importance of athletes' activities in a safe environment, the implementation of risk management model in sports venues should be a priority. Therefore, the purpose of this ...
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Risk management is essential in maintaining the safety of sports venues and providing a conducive environment for sports. Given the importance of athletes' activities in a safe environment, the implementation of risk management model in sports venues should be a priority. Therefore, the purpose of this study was to design a risk management model in sports venues in Iran. This research was conducted with a mixed approach (qualitative and quantitative). In order to identify the factors, the main angles were first identified using library studies and related articles. Then, in-depth semi-structured interviews were conducted with 10 experts and professors in the field of sports and development and equipping sports venues and managers. Factors were classified into 4 categories, 8 concepts and 91 symbols. Then the factors were prioritized using ANP technique. The correlation between the variables was confirmed and finally the risk management model in sports venues was presented. Findings showed that the implementation of risk management model of sports facilities in the country is important and necessary and it is suggested that officials and managers to use the proposed model to implement a risk management program to provide a safe environment for athletes.
parastou rezaei; mohammad pourkiani; seyed salahadin naghshbandi; mohsen bagherian
Abstract
Women's professional sport is considered as one of the challenges in the field of sports in the country. In order to overcome this situation and present its development in the future, it is necessary to provide an early warning system in this regard and review the progress of that program. this study ...
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Women's professional sport is considered as one of the challenges in the field of sports in the country. In order to overcome this situation and present its development in the future, it is necessary to provide an early warning system in this regard and review the progress of that program. this study has identified and clustered trends affecting the future of Iranian women's professional sports in the future. This research is descriptive-analytical in terms of applied goal setting strategy and its method and explanatory based on futures research methods. Theoretical data were prepared by documentary method and experimental data by survey method based on Delphi method. Participants in the study were 20 experts and specialists in the field of women's sports who were selected by purposive sampling. The results showed that the distribution of key variables affecting the future of women's professional sports in Iran has an unstable system and among the 40 factors studied in this study, 12 factors (capital adequacy, private sector participation, income generation and commercialization of women's sports Government investment, attracting financial capital, increasing income level, increasing power and presence of women in sports, increasing the number of sports clubs in the field of women's sports, community support for the development of women's sports, increasing women covered by championship sports, support The media and gaining a quota in the Olympics) played a key role in the future of women's professional sports.
Leila Zakizadeh; Ali Mohammad Safania; Reza Nikbakhsh; Seyyed Salahodin Naghsh Bandi; Mohsen Bagherian Farahabadi
Volume 20, Issue 52 , September 2021, , Pages 169-188
Abstract
The study is to provide a framework for ticket sales for mega sport events in Iran. The research method was Grounded Theory, which was conducted in the form of interviews and content and structural analysis of interviews by Strauss and Corbin method. In order to gather the expert information, the Sports ...
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The study is to provide a framework for ticket sales for mega sport events in Iran. The research method was Grounded Theory, which was conducted in the form of interviews and content and structural analysis of interviews by Strauss and Corbin method. In order to gather the expert information, the Sports Federation Marketing Committee Officers, Sports Club Marketing Committee Officers, Ticketing Experts, University Professors and Experts totally 11 persons selected in a purposeful and judgmental manner as the sample and interviews continued until theoretical saturation. On the basis of the paradigm model components, 8 causal factors, 4 contextual and contextual factors, 7 intervening factors and 8 strategic factors were identified. Finally, the results showed having a ticketing framework for mega sport events will be of cross-sectional(profitability and earn money)and long-term (creating social demand and increasing the number of spectators, attracting more financial sponsors and income security) consequences.
According to the research paradigm model, it can be more profitable through culture building, outsourcing, sales strategy, utilizing consulting services, pricing, human resources empowerment, making and transparency measures in the direction of providing a ticketing framework in mega sport events and in the long we will see creating social demands, event security and increasing the number of spectators.
Zohreh Marzooghi; Seyyed Salahodin Naghshbandi; Reza Nikbakhsh
Volume 19, Issue 47 , June 2020, , Pages 285-300
Abstract
The study is to determine the relationship between organizational identity and organizational silence and organizational climate among the staff of the gymnasts and bodybuilders of selected provinces. The research method was descriptive-correlational and in terms of its purpose was applied one. The statistical ...
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The study is to determine the relationship between organizational identity and organizational silence and organizational climate among the staff of the gymnasts and bodybuilders of selected provinces. The research method was descriptive-correlational and in terms of its purpose was applied one. The statistical population was 340 employees of the delegates of selected provinces (Golestan, Khouzestan, Kermanshah, Sistan and Baluchestan, Isfahan, Qom, Tehran, and Markazi). 181 people were randomly selected according to Morgan's table. In this research, organizational identity questionnaire (Cheney, 1983), organizational silence (Wacola and Borados, 2005) and organizational climate questionnaire of Hallipin and Kraft (1963) were used. The reliability of the questionnaires were 0.81, 0.85 and 0.78, respectively, and its validity was confirmed by the experts. Descriptive statistics, Pearson correlation coefficient and stepwise regression were used to analyze the data.
The results showed that there is a significant negative correlation between organizational identity and organizational climate. There is a significant positive correlation between organizational silence and organizational climate. Also, among demographic variables (age, gender and career history), only a significant relationship was found between gender and organizational identity. Also, the components of organizational identity, membership and similarity with organizational climate had a significant negative relationship. |There was no significant relationship between loyalty and organizational climate. Similarly, all three components of organizational silence had a significant positive relationship with organizational climate. Ultimately, only organizational silence was a significant predictor of organizational climate. Therefore, it is suggested that the heads of bodybuilding and bodybuilders try to improve the conditions in order to improve the organizational climate through planning.
Zahra Nateghi; Seyyed Salahodin Naghshbandi; Hossein Pour Soltani
Volume 16, Issue 37 , December 2017, , Pages 147-156
Abstract
The objective of this research is to identify the priorities of effective factors in the development of sport tourism in Iran. Regarding the research objective, the present research is applied. In terms of methodology, it is mixed method (qualitative-quantitative) which the qualitative method was followed ...
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The objective of this research is to identify the priorities of effective factors in the development of sport tourism in Iran. Regarding the research objective, the present research is applied. In terms of methodology, it is mixed method (qualitative-quantitative) which the qualitative method was followed by quantitative method. In qualitative phase, the statistical population included 15 sports management professors and experts. Also, in the quantitative phase, 84 individuals (employees, sport managers, sports tourism experts, university professors) were selected as sample. Due to the limited number of the statistical population, the total population sampling was used. In the qualitative phase, data was collected through semi-structured interviews with sports management professors and experts. After coding, the 14 items structured questionnaire was prepared. The content validity was confirmed and then the questionnaire was distributed among the sample. The reliability of the questionnaire was 0.89 through Cronbach's alpha coefficient. In this study, the NVivo10 software was used to analyze the qualitative data obtained from the interview. In the quantitative phase, one-sample t-test was used to analyze the statistical data. Also, Friedman test was used to rank the components, dimensions and indicators. The quantitative analysis was done using SPSS software at a significance level of P≤0.05. The results of the study showed that there was a significant difference between the factors of creating internet sites and the introducing local tourism attractions, advertising on television and satellite channels, establishing and introducing tourist tours, and developing the infrastructure in the development of sport tourism. The factor of creating internet sites and introducing local tourist attractions with an average of 5.99 was ranked as the first. Finally, introducing tourist tours with an average of 3.05 was ranked as the last.
Ali Reza Khosravi; Seyyed Salahodin Naghshbandi; Ali Mohammad Amirtash
Volume 16, Issue 36 , September 2017, , Pages 77-86
Abstract
The overall aim of this study is to determine the relationship between political behavior and organizational health with the job involvement of the personnel of the Ministry of Sports and Youth. The statistical population of the present study consisted of all personnel of the Ministry of Sports and Youth, ...
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The overall aim of this study is to determine the relationship between political behavior and organizational health with the job involvement of the personnel of the Ministry of Sports and Youth. The statistical population of the present study consisted of all personnel of the Ministry of Sports and Youth, numbering 650 people, and the number of statistical samples was 240 according to the Morgan table. They were randomly selected. To collect data, four personal information questionnaires (gender, age, marital status, level of education and background), Kacmar and Carlsen (1994), Organizational Political Behavior Perceptions Scale, Hui and Feldman (1996), and Organizational Health Questionnaire (1996), as well as For job attachment, Coungno questionnaire (1982) were used. Two descriptive and inferential statistics were used to analyze the data. Descriptive statistics and inferential statistics (Kolmogorov Smirnov, Pearson correlation, regression, and multivariate regression) were used. All analyzes were performed using SPSS software version 22. Results showed that the organizational health has a direct and significant relationship with strong intensity with job involvement (r=0/716). The results showed that the political behavior has a reverse and significant relationship with the average intensity with occupational attachment (r=-0/342), as well as other results said that organizational health components with job involvement from the Ministry of Sports and Youth personnel predict political behavior.