Farzin Pourghassem; vajiheh Javani; Fatemeh Abdavi
Abstract
This research was conducted with the aim of identifying and explaining the strategic challenges and their consequences in holding national sporting events from a constructivist perspective. The present study was a qualitative research based on grounded theory. The participants in this study were heads ...
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This research was conducted with the aim of identifying and explaining the strategic challenges and their consequences in holding national sporting events from a constructivist perspective. The present study was a qualitative research based on grounded theory. The participants in this study were heads of different sports federations, managers of sports facilities in the province, and faculty members of the Department of Sports Management. The selection method of interviewees in this research was done through snowball sampling. The conducted interviews were analyzed using constructivist grounded theory coding. The findings of this study showed that holding sporting events in the country faces numerous strategic challenges at the macro and micro levels. These challenges include infrastructural, economic, socio-cultural, managerial, legal, security as well as environmental issues at the macro level and the challenges of politicization, monopolization, marketing and attracting capital at the micro level. In addition, trends such as changing laws and regulations related to sporting events, changing people's tastes and declining interest in some sports, climate change and increasing hazard conditions, technological developments and the need for more advanced equipment, increasing safety and health requirements for events, rising costs of holding sporting events and reducing government budgets for sports exacerbate these challenges. The emergence of these challenges can have consequences such as reduced event quality, stakeholder dissatisfaction, decreased participation and attendance of spectators, and a decline in the level of competitions.
vajiheh Javani; naser Dokhtbagher; fereshteh Aghajani; Farzin Pourghassem
Abstract
This research aims to explain a Comprehensive model of attracting and retaining sponsors in sports. The present study was applied in terms of purpose and qualitative in terms of the type of data collected, using the constructivist grounded theory method. Participants consisted of faculty members in sports ...
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This research aims to explain a Comprehensive model of attracting and retaining sponsors in sports. The present study was applied in terms of purpose and qualitative in terms of the type of data collected, using the constructivist grounded theory method. Participants consisted of faculty members in sports management, economics, management, and managers of sports organizations. The snowball sampling method was used to employ and select participants, with data reaching theoretical saturation after 18 in-depth semi-structured interviews. The obtained data were analyzed using the grounded theory coding method with a constructivist approach. The research findings include factors influencing the attraction and retention of sponsors in sports (organizational-managerial factors, economic factors, sports factors, and media factors), trends affecting the attraction and retention of sponsors in sports (technological-media trends, economic trends, socio-cultural trends, and international trends), barriers affecting the attraction and retention of sponsors in sports (human resource barriers, financial-economic barriers, cultural-social barriers, and infrastructural-technical barriers), and finally, strategies influencing the attraction and retention of sponsors in sports (marketing-economic strategies, attitudinal-supportive strategies, legal-media strategies, human-social strategies, and managerial-executive strategies). The presented framework logically and systematically shows the relationship between factors, trends, barriers, and strategies, and can provide valuable guidance to sports officials for improving the situation of attracting and retaining sponsors.