Zahra Moradi Sarkarabad; ALI MOHAMMAD safanya; seyed salahadin naghshbandi; Alimohammad amirtash; ali ZAREI
Abstract
Brand resonance is an indicator that determines the relationship between the customer and the brand and also the number of emotions that customers establish in their minds with the brand or the degree of harmony and harmony that they feel between themselves and the brand. Therefore, the study is to identify ...
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Brand resonance is an indicator that determines the relationship between the customer and the brand and also the number of emotions that customers establish in their minds with the brand or the degree of harmony and harmony that they feel between themselves and the brand. Therefore, the study is to identify the factors affecting the brand of the Iranian Football Premier League. The method of this research is qualitative with Glaser approach and exploratory type. The statistical population included university professors in the field of sports marketing and managers of domestic sports brands. The field of study and having scientific writings related to the brand, having managerial positions and executive experiences in the field of sports brand were among the criteria for selecting the initial list of experts. Sampling method was used as non-probability sampling, with purposeful selection and with maximum variability or heterogeneity. The sample size was 14 based on the theoretical saturation index. The interview measurement tool was open and analyzed based on three stages of open, axial and selective coding.
Based on data analysis of 73 basic concepts, 13 main categories were identified. The results of this research can make the league known, attract more capital, better and better teams want to participate in the league, the presence of stronger foreign players, higher media desire, more loyal fans and finally earn higher income for the league and The Football Federation will.
Nemat Sadeghpoor; Alimohammad amirtash; Alimohammad Safania
Abstract
The study is to design a model for the impact of human resources activities on job performance of selected sport organization‘s teleworkers. It was a post-positivism, quantitative, descriptive survey. The hypothesis were casual. The statistical population consisted of teleworkers of youth affairs ...
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The study is to design a model for the impact of human resources activities on job performance of selected sport organization‘s teleworkers. It was a post-positivism, quantitative, descriptive survey. The hypothesis were casual. The statistical population consisted of teleworkers of youth affairs and sport ministry and its related organization and agents. For sampling, the simple random sampling method was used. Minimum sample size by Cochran formula was determined 280 which 225 of them were relapsed and at the end, 210 questioner were analyzed by preprocessing. To collect the data, “Demographic Information”, “Human Resources Activities Related to Teleworking in Organization” and Hery Goldsmith’s “Job Performance” questioners were used. The face and content validity of questioners were confirmed by sport management professors. The reliability of human resources activities and job performance questioners were respectively %84 and%88 by Cronbach’s alpha coefficient.
The findings showed human resources activities related to teleworking were of a positive significant effect on job teleworker's job performance of youth affairs and sport ministry and its related organization and institution. As well as teleworker's job profile, performance appraisal, recruit, and training had a high contribution on human resource activities. Teleworker’s training and performance appraisal were of a moderate contribution on prediction of job performance behavior. Recruit and human resources activities’ characteristics had high role in prediction of job performance behavior. Service compulsory of teleworkers and job profile were of a very poor contribution on prediction of job performance behavior. Finally, GOF=40/7 represented good and desirable fitness.
