Volume 22 (2023)
Volume 21 (2022)
Volume 20 (2021)
Volume 19 (2020)
Volume 18 (2019)
Volume 17 (2018)
Volume 16 (2018)
Volume 15 (2016)
Volume 14 (2015)
Volume 13 (2014)
Volume 12 (2013)
Structural Equation Modeling of Marketing Capabilities in Football Clubs of Iran Premier League

Karim Zohrevandian; Hashem Koozechian; Mohammad Ehsani; Mojtaba Amiri

Volume 17, Issue 39 , June 2018, , Pages 169-186

Abstract
  The study aim was Structural Equation Modeling of marketing capabilities in football Premier League clubs. Research method is mixed with grounded theory method. The Population included marketing managers in clubs, federation and league organization, and faculty members who were expert in sport marketing. ...  Read More