Volume 22 (2023)
Volume 21 (2022)
Volume 20 (2021)
Volume 19 (2020)
Volume 18 (2019)
Volume 17 (2018)
Volume 16 (2018)
Volume 15 (2016)
Volume 14 (2015)
Volume 13 (2014)
Volume 12 (2013)
Role of Destination Familiarity in Branding of Iran as a Sport Tourism Destination

Mohammad Slotan Hosseini; Mohammad Slotan Hosseini; Mehdi Salimi

Volume 19, Issue 49 , December 2020, , Pages 197-210

Abstract
  The study is to investigate the role of destination familiarity in the branding of Iran as a sport tourism destination. The statistical population was consisted of all foreign tourists traveling to Iran. 360 people using convenience sampling method participated in the study as the statistical sample. ...  Read More

A Study on the Effects of Social Media Marketing on the Brand Equity of Clubs of the Iranian Premier Football League

Zahra Amouzadeh; Mohammad Soltan Hosseini; Masoud Naderian Jahromi; Mehdi Salimi

Volume 19, Issue 48 , September 2020, , Pages 29-56

Abstract
  The study is to investigate the effects of social media marketing on the brand equity of the clubs of the Iranian Premier Football League. Due to the purpose, the study is applicable and is considered a descriptive – survey one. The statistical population were the fans of the teams in the 17th ...  Read More