Fatemeh Ahmadi; Alireza Elahi; Ali Asghar Doroudian; shiva Azadfada
Abstract
The purpose of the current research was to design a strategic marketing plan model for developing sports fields with an emphasis on social media (case example: Bowls). This research is of a descriptive-survey type and based on the purpose, it is practical. The statistical population of this research ...
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The purpose of the current research was to design a strategic marketing plan model for developing sports fields with an emphasis on social media (case example: Bowls). This research is of a descriptive-survey type and based on the purpose, it is practical. The statistical population of this research included all experts and professors in the field of sports marketing, sports media, directors of the Iranian bowling, billiards and boules federations and committees, and financial sponsors present in the boules tournaments, whose number was equal to 55 people. The current research instrument was a researcher-made questionnaire that was designed using the Delphi method using library studies, documents and expert opinions of professors who had expertise in related fields (26 items), and the validity of the questionnaire was confirmed by 10 professors. Also, the reliability of the questionnaire was obtained through Cronbach's alpha more than 0.80.The method of SWOT analysis of internal factors and external factors evaluation matrix was used to determine the situation. In the inferential statistics section, Friedman's test was used to prioritize criteria at the 0.05 level in SPSS software.There were 5 opportunities and 5 threats. The sports marketing position of bowls was in the defensive area with emphasis on the media. 3 strategies were formulated to fulfill the mission of the long-term goals of bowling sports marketing with an emphasis on the media. It was concluded that the field of bowling required the use of conservative strategies and close to the offensive area in the field of action.
homeira ahmadimajd; Ebrahim Alidoust; amin dehghan ghahfarokhi; Ali Asghar Doroudian
Abstract
Due to the importance of strategic planning in the development of various categories, including sports, the need to pay attention to this important issue in our country is more and more necessary for the country's officials. Therefore, the study is to identify the indicators of the strategic control ...
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Due to the importance of strategic planning in the development of various categories, including sports, the need to pay attention to this important issue in our country is more and more necessary for the country's officials. Therefore, the study is to identify the indicators of the strategic control program in the Ministry of Sports and Youth of the Islamic Republic of Iran. The research method was qualitative (Grounded theory). The data collection tool was through in-depth and semi-structured interviews. After conducting 15 interviews with experts, the codes reached theoretical saturation. The data analysis was performed simultaneously using the apparent approach of Glaser (1978). By performing a three-step coding process (Open coding, Selective coding and Substantive coding), 84 non-repetitive initial codes were obtained for the strategic control program in the Ministry of Sports and Youth of the Islamic Republic of Iran, which were classified into 23 categories.
The results of the coding showed that the strategic control program in the Ministry of Sports and Youth of the Islamic Republic of Iran is based on four factors: 1) deterrent, 2) facilitator, 3) developer and 4) outcome. Therefore, when the mechanism of action of these factors is properly identified and diagnosed, we can see the growth of the strategic control program in the Ministry of Sports and Youth of the Islamic Republic of Iran.
According to the obtained results, it is suggested that they always pay attention to strategic control at all levels. One of the most important strategies for the successful implementation of comprehensive and dynamic strategic control in the organization is to internalize control or, in other words, to promote a culture of self-control among all members of the ministry.
Ali Asghar Doroudian; Zahra sadat Moshir Estekhareh
Abstract
The study is to explain the relationship between Internet hatred and social security and enjoyment of adolescent athletes with respect to the mediating role of attitudes toward social media. The research method was descriptive-correlation based on structural equations. The statistical population was ...
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The study is to explain the relationship between Internet hatred and social security and enjoyment of adolescent athletes with respect to the mediating role of attitudes toward social media. The research method was descriptive-correlation based on structural equations. The statistical population was included all adolescent athletes who some bodies were selected as a sample according to the Morgan table for the unlimited population and the cluster sampling method. In order to collect data after measuring validation and reliability, Gilbert et al.'s (2009) Social Security and Pleasure Questionnaire, Davis Social Media Attitude (1998) and Pachiko and Milhovish (2018) Internet Hate Questionnaires were used. The data analysis was used with descriptive statistics (mean and standard deviation) and inferential statistics (Pearson correlation test and structural equations) through SPSS and Amos software.
The results showed that “Internet hatred” was of a negative effect on “social security and pleasure” with a path coefficient (β=-0/31) and “social media attitude” of adolescent athletes with a path coefficient (β =-0/24) had a significant effect. Also, “social media attitude” was of a positive and significant effect on “social security and pleasure” of adolescent athletes with path coefficient (β=-0/46). Finally, the study of the role of the mediating variable showed that the attitude of social media had an indirect and significant effect on the social security and enjoyment of adolescent athletes due to the spread of Internet hatred. The research findings pave the way for further research in this area, especially the spread of Internet hatred.
Ali Asghar Doroudian; Masoumeh Shahbazi; Moosa Akbari
Abstract
The purpose of the present study was to identify and prioritize the factors affecting crisis management in sport venues (Case Study: Azadi One hundred thousand stadium), which is a qualitative and quantitative research using paired comparisons. The statistical population of this research is divided into ...
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The purpose of the present study was to identify and prioritize the factors affecting crisis management in sport venues (Case Study: Azadi One hundred thousand stadium), which is a qualitative and quantitative research using paired comparisons. The statistical population of this research is divided into two parts: qualitative and quantitative, managers and experts and experts in the field of crisis management of sports places in the qualitative sector (Delphi method) and in the quantitative part were managers and sports executives of Azadi University and university professors. For data collection, the theoretical and research, the library method and Questionnaire was used. Analysis of all questionnaires was done in order to calculate inconsistency rate of all paired comparisons and among all questionnaires were used to rank criteria. In this research, identification of factors by Delphi method was performed and then identified factors were prioritized by using AHP method. The results showed that effective factors in crisis management included revision of existing rules (4 attributes), funding needed (3 attributes), utilization of specialist force (4 attributes), training and education ( 3 features), utilization of standard equipment and facilities (5 features) and safety and health resources (5 features), which ultimately prioritized overall change and revised existing rules in the first place.