Ali Ruhani; Soheila Haji Heidari
Volume 18, Issue 46 , March 2020, , Pages 247-266
Abstract
The entry of network sales to Iran back in 1379 (Hijri Shamsi), which was declared illegitimate in 1384, causing many problems in the country. Subsequently, in spite of the many hardships, a number of representatives of the Ministry of Intelligence, the Ministry of Industry, Mine and Trade, the Ministry ...
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The entry of network sales to Iran back in 1379 (Hijri Shamsi), which was declared illegitimate in 1384, causing many problems in the country. Subsequently, in spite of the many hardships, a number of representatives of the Ministry of Intelligence, the Ministry of Industry, Mine and Trade, the Ministry of Defense, and the Prosecutor General's Office were formed as a monitoring committee for network marketing activities over the course of several years, and its secretariat at the Department of Affairs Tradesmen and merchants of the Ministry of Industry, Mining and Trade. Eventually, on 6/6/1390, the first license was given to one of the network marketing companies, and since that time, we continue to see the growth of such companies. In this paper, we have tried to use the qualitative approach and the benefit of the critical ethnographic approach in the framework of the five-dimensional business approach, the experience of individuals from the presence of network marketing companies and the process that they understand and experience and, ultimately, the results that they are concerned with. To be Hence, a one-year obscure collaborative observation was conducted in four of the network marketing companies. During this process, interviews were conducted by interviewing and identifying people who refused to respond to profound interviews with 16 people who had a long history of withdrawal from network marketing companies. Findings In the form of concepts and categories such as unbalanced profit and cost, the elimination of two systems of system, extra ambiguity, the creation of distance with society, debris of desires, erosion concerns, erosion of hope and wish, affective vulnerability of members, caricature of network marketing, and ... extracted and explained.
