mojtaba ahmadi; Iman Safaei; Mohammadali Noudehi
Abstract
The research is to investigate the function of the media in the all-round development of sports in the country. The statistical population included athletes who are members of national teams, sports business owners and sports managers. Due to the large size of the population, the number of samples was ...
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The research is to investigate the function of the media in the all-round development of sports in the country. The statistical population included athletes who are members of national teams, sports business owners and sports managers. Due to the large size of the population, the number of samples was determined based on Morgan's table of 384 people and selected by simple random sampling. In order to analyze the data, structural equation method was used with the help of Smart PLS software.
The results showed that media education, media information, media culture and media-social communication are of a significant impact on the all-round development of sports in the country. According to the findings of the research, managers and people involved in the country's sports can take effective steps by using the capacity of the media for the comprehensive development of the country's sports.
