mojtaba ahmadi; Iman Safaei; Mohammadali Noudehi
Abstract
The purpose of this research was to investigate the function of the media in the all-round development of sports in the country. The statistical population included athletes who are members of national teams, sports business owners, and sports managers. Due to the large population size, the number of ...
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The purpose of this research was to investigate the function of the media in the all-round development of sports in the country. The statistical population included athletes who are members of national teams, sports business owners, and sports managers. Due to the large population size, the number of samples was determined based on Morgan's table of 384 people and selected by simple random sampling. To analyze the data, the structural equation method was used with the help of SmartPLS software. The results showed that media education, media information, media culture, and media social communication significantly impact the all-round development of sports in the country. According to the findings of the research, managers, and people involved in the country's sports can take effective steps by using the capacity of the media for the comprehensive development of the country's sports. Also, the country's sports officials and practitioners can benefit from this capacity and proper planning for the proper use of various media to introduce more and better sports, their importance and their functions in society.