Rozita Ahmadi; Mehdi Naderi Nasab; Nima Majidi
Abstract
This research has been conducted with the aim of designing and compiling the strategic plan of the strategic plan of sports medicine tourism in the Islamic Republic of Iran. In this study, after studying the documents, information was collected from sports medicine tourism experts and sports management. ...
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This research has been conducted with the aim of designing and compiling the strategic plan of the strategic plan of sports medicine tourism in the Islamic Republic of Iran. In this study, after studying the documents, information was collected from sports medicine tourism experts and sports management. Sampling was performed by the whole method, which was 112 people. The results showed that the country's sports medicine tourism industry has 10 strengths, 14 weaknesses, 10 opportunities and 12 threats in various fields, for each of which the Friedman test was used at the level of p <0.05. The matrix of internal factors of the sports medicine tourism industry showed that the total score of the matrix is 2.927, which shows the strength of the weaknesses of the sports medicine tourism industry in the Islamic Republic of Iran. Also, the matrix of external factors in the sports medicine tourism industry showed that the total score of the external matrix is 1.573, which indicates the dominance of threats on environmental opportunities in this industry. The general conclusion is that the analysis of internal and external matrix shows that the sports medicine tourism industry of the Islamic Republic of Iran is strategically located in the ST position and in other words it can be said that due to the dominance of forces over the weaknesses and capabilities of the sports medicine tourism industry. The country is also the best option for the growth and development of this industry, as well as the effort to overcome the anticipated threats, the adoption of competitive strategies; And it should be noted that the implementation of this strategy is based on the ability of committed and expert human resources is the key to the country's success in this area.
zahra barzegar yazdi; nima majedi; mehdi naderi nasab
Abstract
The aim of this study was to design a model of women's consumption pattern in the field of sports goods. The statistical population of the research in the qualitative part includes 15 experts (including experts and specialists in the fields of management, marketing and sports management) and in the quantitative ...
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The aim of this study was to design a model of women's consumption pattern in the field of sports goods. The statistical population of the research in the qualitative part includes 15 experts (including experts and specialists in the fields of management, marketing and sports management) and in the quantitative part includes all female athletes in Qazvin province, which according to statistics is 5710 people. Finally, 360 people were selected as the available sample. The data collection tool in the present study was a semi-structured in-depth interview with experts and in a small stage of the survey and field method using a researcher-made questionnaire. Exploratory and confirmatory factor analysis tests were used for quantitative analysis. Spss23 and Pls software were used to analyze the data. Findings showed that the research model has 5 dimensions (individual, cultural, social, psychological and marketing mix) and 23 indicators that the factor load of all dimensions and components and their indicators is more than 0.3 and is acceptable. Finally, consumer behavior has different roles: the consumer can play at least each of the three influential roles, the buyer and the consumer, at different times.
mojtaba jodi; mehdi naderinasab; rahim ramezaninezhad; vahid moghadam
Abstract
The study is to design a model for the structural equations of branding the Iranian sportswear industry. The research is applied in terms of descriptive-correlational nature. The statistical population was all managers and experts of sports production companies and specialists in the field of sports ...
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The study is to design a model for the structural equations of branding the Iranian sportswear industry. The research is applied in terms of descriptive-correlational nature. The statistical population was all managers and experts of sports production companies and specialists in the field of sports management and sports industry that the statistical sample was selected as available (181 people). A researcher-made questionnaire was used to collect the data and the face validity of the questionnaire was confirmed by experts (17 people). Its reliability was also calculated using Cronbach's alpha test (0/89) and combined reliability. Structural equation modeling in PLS3-SPSS24 software has been used to analyze the data and check the model fit.
The results showed that all significance coefficients are greater than 1/96 which confirms the significance of all questions and relationships between variables at the 95% confidence level. In general, according to the results of the research, it can be said that based on this model, it is possible to make an objective assessment of the level of management activities in each sports production company and provide scientific information on appropriate measures to be taken by organizations.
Mazaher Zolfaghari; zahra Nobakhat; mehdi Naderinasab
Abstract
Objective: Today, football has been transformed into a trade with a lot of changes, from the state of a simple exercise, and has raised itself to other industries and professions. The aim of this study was to design an economic development model of Iranian Pro League clubs. Method: In terms of type, ...
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Objective: Today, football has been transformed into a trade with a lot of changes, from the state of a simple exercise, and has raised itself to other industries and professions. The aim of this study was to design an economic development model of Iranian Pro League clubs. Method: In terms of type, correlation and in terms of purpose is applied. The statistical population consisted of 46 managers and board members of clubs and 237 of football experts and 92 of the university professors 375 who were selected by using simple random sampling method in research. The research instrument was a researcher-made questionnaire and the questionnaire validity (n = 16) was confirmed. Also, the reliability of the questionnaire was calculated using Cronbach's alpha. In order to analyze the data and check the fit of the model, structural equation modeling was used with PLS3 and SPSS24 software. Results: The results of path analysis showed that the structural improvement, financing and resource resources, the development Approaches of sport Championships and professional, talent management system, financial management system and sports operation, market of transportation, strategic management of the club has a significant effect on variables. But the structure and property of the club, marketing system, stakeholders ' management have no significant effect on research variables. Conclusion: With these results, we can strengthen and focus more on factors influencing the economic development and improve the financial status of clubs, especially for non-private football clubs that do not have a direct income source.
Reza sharbatzadeh; mehdi naderinasab; ebrahim alidost
Abstract
Abstract:The purpose of this study was designing the IRAN Youth and Sports Ministry and National Olympic Committee Strategic Plan in Championship sport. In this article, Vision, key performance Areas, SWOT and strategic position in the IRAN Championship sport at the 2024 Olympic will be expressed. In ...
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Abstract:The purpose of this study was designing the IRAN Youth and Sports Ministry and National Olympic Committee Strategic Plan in Championship sport. In this article, Vision, key performance Areas, SWOT and strategic position in the IRAN Championship sport at the 2024 Olympic will be expressed. In this research, Russian, United Kingdom plan, USA, China and New Zealand sport strategic plan was analyzed to compare with IRAN sport strategic plan. IRAN Champion IRAN Championship sport ship sport has 9 strengths, 16 weakness, 10 opportunities and 10 threats. Data collected from document and 174 samples.To collect information from questionnaires, a questionnaire (after validation and reliability) and group discussion sessions were used.External factors matrix of IRAN Championship sport showed that total scores of matrix are 1.476. Which indicates that the IRAN has not good position in opportunities and the control of threats? Internal factor Matrix of IRAN Championship sport showed that total scores of matrix are 1.723.Which indicates that the IRAN Championship sport has not good position to use strengths and the eliminate of weaknesses . Also the results of internal and external matrix indicate the IRAN Championship sport strategic position is WT, in other words: weaknesses dominate strengths and Ministry of Sports and Youth and the National Olympic Committee unable to use opportunities and eliminate threats. The result suggests defensive strategy for the IRAN Championship sport to achieve goals. IRAN Youth and Sports Ministry and National Olympic Committee must Use the opportunities and changing WT strategic Posisition to ST to achieve 8th rank in the 2024 Olympic.
Musa Jalili; Mehr Ali HematiNejadToli; Mehdi NaderiNasab
Volume 19, Issue 49 , December 2020, , Pages 211-236
Abstract
The study is to design the maturity model for managing business processes in sporting manufacturing companies. The research is practical and descriptive correlational one. The statistical population consisted of all directors and experts of sports production companies and university professors with specialization ...
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The study is to design the maturity model for managing business processes in sporting manufacturing companies. The research is practical and descriptive correlational one. The statistical population consisted of all directors and experts of sports production companies and university professors with specialization in sport business management in which statistical samples were selected purposeful and available. For gathering data, a research-made questionnaire was used which the content validity was confirmed by 13 experts. Also, its reliability was calculated by Cronbach’ s alpha (0/964) and composite reliability. To analyze the data and investigating model fitting, structural equation modeling and PLS and SPSS24 software were used.
The results showed that the market ecosystem was of a direct, positive and significant effect on the system of the company (0/783), process chain (0/333) and process performance (0/123). The operating system of the company also had a direct, positive and significant effect on the process chain (0/481) and process management (0/129) but had no significant effect on the performance of the processes (0/082). Also, the process chain factor had a direct, positive and significant effect on process performance (0/709), process management (0/508), and maturity of process management (0/393). The effect of variable of process performance on process management (0/199) and maturity of process management (0/671) were direct, positive and significant. Finally, the effect of variable process management on process management maturity (0/070) was not meaningful.
It seems that sports production companies should recognize their position on the market on the basis of determining their maturity status and precisely identify obstacles and development strategies in order to implement the necessary changes and adjustments, and the resources needed to reach the next stages to provide.