Mohammad Sarreshtehdari; mohammad Pourkiani; Farshad emami
Abstract
This present study to identify and prioritize the causes of customer loyalty to Iranian sportswear brand. The research process was conducted in two stages. In the first stage, semi-structured interviews were conducted with a survey of 20 experts, including sports marketing management professors and sports ...
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This present study to identify and prioritize the causes of customer loyalty to Iranian sportswear brand. The research process was conducted in two stages. In the first stage, semi-structured interviews were conducted with a survey of 20 experts, including sports marketing management professors and sports apparel manufacturers, in which 7 indicators were identified. In the second step, the weighting of the identified indices using Expert choice software is discussed. To ensure the validity and reliability of the collected data, the interviewing method was used. The results showed that the most important components were price component with relative weight 0.321, design and fashion 0.258, product quality 0.159, service quality 0.109, advertising 0.70, store environment 0.046 and brand weighs 0.037. According to the results of the research, it can be stated that the price component are the most important factors of loyalty, which results from the cost-effectiveness and then quality of the goods to the consumers.
Mohammad Pourkiani; Ali Afrouzeh; mahammad reza boroumand
Abstract
Iran's National Paralympic Committee has taken steps to promote inclusive sports for people with disabilities in line with international standards, including transferring some disabled sports from the Disabled Sports Federation to National Federations since 2018. This research aims to explore the necessity ...
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Iran's National Paralympic Committee has taken steps to promote inclusive sports for people with disabilities in line with international standards, including transferring some disabled sports from the Disabled Sports Federation to National Federations since 2018. This research aims to explore the necessity and challenges of such transfers, with a focus on identifying structural, policy, and cultural barriers faced by the national federations.This study employed a qualitative research design, and involved thirteen participants who were selected through targeted and snowball sampling. The sample included experts in disabled sports, sports management, and sociology, as well as Paralympic athletes, managers of the National Paralympic Committee, and presidents and managers of federations. Semi-structured interviews were conducted face-to-face with each participant and inductive approach and theme analysis were used to analyze the qualitative data. MAXQDA software was instrumental in streamlining the processes of data extraction, classification, and management. The data were generally categorized into two parts: the needs and challenges of transferring disabled sports to National Federations as a mainstreaming policy. The transfer of sports disciplines to National Federations is necessary to promote sports participation, diversity, inclusiveness, and sustainable development. However, this process poses challenges such as structural issues, weak macro policies, bias, hiring practices, resistance to change, and lack of shared experience. These challenges affect athletes with disabilities, national federations, and the National Paralympic Committee. To address these challenges, it is recommended to update macro sports policies and revise regulations and statutes of the federation in the initial stage of the transfer process.
elika saghafi; Mohammad Pourkiani; Mehrzad Hamidi
Abstract
The purpose of this research was to provide a human resources empowerment model based on virtual training in national sports organizations in post-corona conditions. The research method was qualitative with thematic analysis approach. The participants of the research included scientific experts (university) ...
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The purpose of this research was to provide a human resources empowerment model based on virtual training in national sports organizations in post-corona conditions. The research method was qualitative with thematic analysis approach. The participants of the research included scientific experts (university) and executive experts (managers and experts) in the field of the research topic. The number of samples was selected according to the theoretical saturation of 14 people. Sampling was also done by a judgmental (targeted) method. The research tool was semi-exploratory interview (semi-directed) along with its supplementary library study. The validity of the instrument and the results of the research was evaluated and confirmed based on the content validity of the interview framework by expert researchers and the level of agreement between the two coders. Based on the results of 84 conceptual codes extracted in 30 sub-themes, 11 main themes and 5 general categories were framed, five general categories in the order of effectiveness-effectiveness and the main themes of their sub-categories including background-situational factors (organizational challenges of the Corona era) comprehensive digital transformation, new requirements of job training), capacity-technical factors (information and communication technology capacity of organizations, organizational learning capability), process-functional factors (localization of virtual empowerment, implementation system efficiency, virtual job training capability) , individual-ability factors (employees' technological literacy, professional learning ability) and performance-consequence factors (human resource capability and organizational sustainability). Based on the findings,
Robab Shahrian; Hojjat Taheri Goodarzi; Mohammadreza Jaberansari; Mohammad Pourkiani
Abstract
This study aimed to design a 360-degree leadership model for Iran’s sports federations were analyzed using qualitative data. This applied-developmental research is a descriptive - interpretive study.The statistical population included a group of scientific experts (university professors) and a ...
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This study aimed to design a 360-degree leadership model for Iran’s sports federations were analyzed using qualitative data. This applied-developmental research is a descriptive - interpretive study.The statistical population included a group of scientific experts (university professors) and a group of organizational experts (directors, presidents, vice presidents, secretaries, and specialists of sports federations). The participants (criterion sampling) was used until the theoretical saturation of data was observed (23 participants). Braun and Clarke’s thematic analysis (with six steps) was employed for data analysis. According to the research findings, the 360-degree leadership model has four main dimensions at Iran’s sports federations. The first dimension is called “self-leading” and includes self-awareness, development of capabilities, value orientation, charisma and personality attraction, creative thinking, and self-development. The second dimension is called “leading across” and includes altruism, joint outlook, team development, solidarity and consensus, social intelligence, and meritocracy. The third dimension is called “leading up” and includes bravery and risk-taking, jihadi management, management of constraints, transformation, encouragement, and persuasion. Finally, the fourth dimension is called “leading down” and includes distributive justice, trust development, futurism, inspiration, service provision, role development, coaching, and empowerment.
Mohammad Pourkiani; Safoura Sabaghian Rad; Ali Afrouzeh
Abstract
This research is to determine the causes of cultural deviations in sports and how to address them. It employs the thematic analysis method in terms of practical goals, qualitative strategy and performance. The participants were selected among managers, referees, teams, sports institutions, leaders, athletes, ...
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This research is to determine the causes of cultural deviations in sports and how to address them. It employs the thematic analysis method in terms of practical goals, qualitative strategy and performance. The participants were selected among managers, referees, teams, sports institutions, leaders, athletes, coaches, stadium security guards, veterans, professors, experts in sports and culture, reporters, photographers, journalists, and stadium staff. Twenty-five samples were selected using the snowball sampling technique and through semi-structured interviews. The thematic analysis method was used to code and analyze the data. The data analysis indicated that these deviations fall into two categories: potential and actual, with the causes categorized into three types: structural, contextual, and behavioral. Finally, strategies to prevent and improve these deviations are categorized into cognitive restructuring, adaptation, compatibility, and the efficacy of cultural measures.
According to the research findings, several solutions can be implemented to control and prevent cultural deviations. These include teaching appropriate moral behavior to fans, educating children through Islamic, moral, and cultural values, as well as values based on the Olympics and Paralympics. Additionally, promoting friendship, respect, and equality, utilizing prominent athletes for cultural modeling of appropriate behaviors in sports environments, and leveraging the potential of sports to develop fan behavior and encourage fair play and clean sports are recommended.
Mohammad Sarreshtehdari; Mohammad Pourkiani; Farshad Emami
Abstract
The study is to identify and prioritize the causes of customer loyalty to Iranian sportswear brand. The research process was conducted in two stages. In the first stage, semi-structured interviews were conducted with 20 experts including sports marketing management professors and sports apparel manufacturers, ...
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The study is to identify and prioritize the causes of customer loyalty to Iranian sportswear brand. The research process was conducted in two stages. In the first stage, semi-structured interviews were conducted with 20 experts including sports marketing management professors and sports apparel manufacturers, in which 7 indicators were identified. In the second step, the weighting of the identified indices using expert choice software is discussed. To ensure the validity and reliability of the collected data, the interviewing method was used.The results showed that the most important components were price component with relative weight 0/321, design and fashion 0/258, product quality 0/159, service quality 0/109, advertising 0/70, store environment 0/046 and brand weighs 0/037. According to the results of the research, it can be stated that the price components are the most important factors of loyalty, which result from the cost-effectiveness and then quality of the goods to the consumers.
Mohammad Sarreshteh Dari; Mohammad Pourkiani; Farshad Emami
Volume 18, Issue 45 , December 2019, , Pages 299-314
Abstract
The study is to develope a strategic model for customer loyalty to Iranian Sportswear brands. The research method is qualitative and based on content analysis approach. The statistical population consisted of experts, sports marketing professors, and sports apparel manufacturers. The sampling was done ...
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The study is to develope a strategic model for customer loyalty to Iranian Sportswear brands. The research method is qualitative and based on content analysis approach. The statistical population consisted of experts, sports marketing professors, and sports apparel manufacturers. The sampling was done using purposive approach based on theoretical approach. Data collection continued until theoretical data saturation and 20 semi-structured individual interviews were conducted. The coding process was performed in three stages: open, axial and selective and finally the design of the themes was discussed. A total of 179 primary codes were generated. Then, due to the multiplicity of codes, all similar codes were assigned to their specific group based on conceptual and semantic affinities, reduced to 28 subcategories and finally to the secondary open codes, seven main categories including name business, product quality, price, design and fashion, store environment, advertising and promotion and quality of service. In the next step, in order to establish the relationship between the concepts produced in the coding phase and the components, the software was entered into the MAXQDA software environment and finally the final model was presented.
According to the findings, it can be concluded that Iranian clothing manufacturers can increase their loyalty by focusing on identified factors of customer loyalty.
