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Identification of Policymaking Challenges in Sports Celebrities Endorsement Advertising in Iran

Behnam Naghi Pour Givi; Gholam Ali Karegar; Sara Kashkar; Habib Honari

Volume 17, Issue 42 , March 2019, , Pages 73-92

Abstract
  Policymaking advertising is one of the important duties of public institutes and organizations such as ministries for their sub-organizations. In spite of this necessity, Sports celebrity endorsement advertising in Iran lacks policymaking. Therefore, the current research is to investigate policymaking ...  Read More