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Identifying Effective Strategies in Customer Relationship Management (CRM) System in Iranian Sports Clubs

alireza pashaei khameneh; farshad emami; Seyed Emad Hosseini; akram khajeh pour

Volume 21, Issue 58 , March 2023, , Pages 389-406

https://doi.org/10.22034/ssys.2022.949.1644

Abstract
  The purpose of this study was to Identifying Effective Strategies in Customer Relationship Management (CRM) System in Iranian Sports Clubs.Methodology: The methodology of this research was qualitative (grounded theory) and data were collected through interviewing and studying the research backgrounds.The ...  Read More