Mohammad Sarreshtehdari; mohammad Pourkiani; Farshad emami
Abstract
This present study to identify and prioritize the causes of customer loyalty to Iranian sportswear brand. The research process was conducted in two stages. In the first stage, semi-structured interviews were conducted with a survey of 20 experts, including sports marketing management professors and sports ...
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This present study to identify and prioritize the causes of customer loyalty to Iranian sportswear brand. The research process was conducted in two stages. In the first stage, semi-structured interviews were conducted with a survey of 20 experts, including sports marketing management professors and sports apparel manufacturers, in which 7 indicators were identified. In the second step, the weighting of the identified indices using Expert choice software is discussed. To ensure the validity and reliability of the collected data, the interviewing method was used. The results showed that the most important components were price component with relative weight 0.321, design and fashion 0.258, product quality 0.159, service quality 0.109, advertising 0.70, store environment 0.046 and brand weighs 0.037. According to the results of the research, it can be stated that the price component are the most important factors of loyalty, which results from the cost-effectiveness and then quality of the goods to the consumers.
mahdi mirjalili; farshad emami; hasan masoomi
Abstract
The purpose was to identify the factors affecting the development of sports in the Islamic Republic of Iran based on the statement of the second step of the revolution using AHP. The present study was descriptive and applied in terms of purpose. . The statistical population of the study includes people ...
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The purpose was to identify the factors affecting the development of sports in the Islamic Republic of Iran based on the statement of the second step of the revolution using AHP. The present study was descriptive and applied in terms of purpose. . The statistical population of the study includes people with management experience at the level of senior management of the country, experts and sports policy makers, professors of sports management who had articles or writings in the field of research that the opinions of 25 experts to reach theoretical saturation in a completely It was unlikely and selected using theoretical targeted techniques and snowballs The method of hierarchical analysis was used to identify the components. Data collection tools were interviews and questionnaires.The agent of the revolutionary system, revolutionary spirit, jihadi management, hope for the future, security and stability, religious and Mahdist, independent, moral, knowledge-based sports, ethics-oriented, resilient sports economics, value-oriented, dignified, justice-oriented and civilization-building The title of factors affecting the development of sports in the system of the Republic of Iran was identified based on the statement of the second step of the revolution. The results of the hierarchical analysis process showed that the factors of hope for the future , jihadi management (0.389), revolutionary system (0.349), revolutionary spirit (0.309), central ethics (0.294), respectively. ), Central justice (0.272), safe and stability (0.251), religious and Mahdavi (0.216), independent (0.189), moral (0.172), knowledge-based sports (0.143) Civilizing sports (0.138), core value (0.121), resilient sports economics (0.116), honorable (0.112) have been prioritized
Mohammad Sarreshtehdari; Mohammad Pourkiani; Farshad Emami
Abstract
The study is to identify and prioritize the causes of customer loyalty to Iranian sportswear brand. The research process was conducted in two stages. In the first stage, semi-structured interviews were conducted with 20 experts including sports marketing management professors and sports apparel manufacturers, ...
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The study is to identify and prioritize the causes of customer loyalty to Iranian sportswear brand. The research process was conducted in two stages. In the first stage, semi-structured interviews were conducted with 20 experts including sports marketing management professors and sports apparel manufacturers, in which 7 indicators were identified. In the second step, the weighting of the identified indices using expert choice software is discussed. To ensure the validity and reliability of the collected data, the interviewing method was used.The results showed that the most important components were price component with relative weight 0/321, design and fashion 0/258, product quality 0/159, service quality 0/109, advertising 0/70, store environment 0/046 and brand weighs 0/037. According to the results of the research, it can be stated that the price components are the most important factors of loyalty, which result from the cost-effectiveness and then quality of the goods to the consumers.
alireza pashaei khameneh; farshad emami; Seyed Emad Hosseini; akram khajeh pour
Abstract
The purpose of this study was to Identifying Effective Strategies in Customer Relationship Management (CRM) System in Iranian Sports Clubs.Methodology: The methodology of this research was qualitative (grounded theory) and data were collected through interviewing and studying the research backgrounds.The ...
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The purpose of this study was to Identifying Effective Strategies in Customer Relationship Management (CRM) System in Iranian Sports Clubs.Methodology: The methodology of this research was qualitative (grounded theory) and data were collected through interviewing and studying the research backgrounds.The statistical population of the study consisted of directors and board members of prestigious sports clubs, coaches, sports specialists And academic experts from the field of sports management who were familiar with sports marketing, who determined the research sample theoretically and After conducting 12 interviews, the underlying factors affecting customer relationship management in Iranian sports clubs were identified.It should be noted that data analysis was performed using three open, axial and selective coding steps.Results: The findings of the research indicate that, as a result of the strategic analysis of the views of the collaborators, achieving the establishment of a customer relationship management system in Iranian sport clubs requires the use of strategies that are in 5 main categories and 11 sub-sub categories.Discussion and conclusion: Establishing a strategic customer relationship management system has had a positive effect on customer satisfaction and loyalty to sports clubs. Creating a sense of good for the owners, investors and customers of the sport clubs, establishing close and close relationships with customers, improving the customers' default on the quality and quantity of services received from the club, building trust and confidence in customers, including the implications of deployment. This system is in sport clubs.
Ahmad Esmaeili; Nasrollah Mohammadi; Farshad Emami
Abstract
This research is to develope a model of factors affecting the behavioral intentions of Premier League Football fans. So, this research has been done through qualitative method and using the Grounded Theory. Targeted sampling was performed with 20 sports management professors, marketing experts and athletes ...
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This research is to develope a model of factors affecting the behavioral intentions of Premier League Football fans. So, this research has been done through qualitative method and using the Grounded Theory. Targeted sampling was performed with 20 sports management professors, marketing experts and athletes and to the extent of theoretical saturation. The analysis of the data from the interviews was coded in three stages in accordance with the research strategy. Content analysis, coding, and Delphi technique were used to analyze the data. The results showed that the proposed model and model of research on the factors affecting the behavioral intentions of Premier League Football fans consists of 38 pivotal categories, which is a combination of about 218 basic concepts. Using the Delphi technique, the indicators were screened and 34 indicators were obtained. Accordingly, the behavioral intentions of fans in football as a central category were based on the 5 causal conditions of fan communication management, support conditions, club conditions, stadium conditions and security factors and through management strategies, fans' currency, periodic and continuous fan support, adaptation of watches and training with fan demands
Mohammad Sarreshteh Dari; Mohammad Pourkiani; Farshad Emami
Volume 18, Issue 45 , December 2019, , Pages 299-314
Abstract
The study is to develope a strategic model for customer loyalty to Iranian Sportswear brands. The research method is qualitative and based on content analysis approach. The statistical population consisted of experts, sports marketing professors, and sports apparel manufacturers. The sampling was done ...
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The study is to develope a strategic model for customer loyalty to Iranian Sportswear brands. The research method is qualitative and based on content analysis approach. The statistical population consisted of experts, sports marketing professors, and sports apparel manufacturers. The sampling was done using purposive approach based on theoretical approach. Data collection continued until theoretical data saturation and 20 semi-structured individual interviews were conducted. The coding process was performed in three stages: open, axial and selective and finally the design of the themes was discussed. A total of 179 primary codes were generated. Then, due to the multiplicity of codes, all similar codes were assigned to their specific group based on conceptual and semantic affinities, reduced to 28 subcategories and finally to the secondary open codes, seven main categories including name business, product quality, price, design and fashion, store environment, advertising and promotion and quality of service. In the next step, in order to establish the relationship between the concepts produced in the coding phase and the components, the software was entered into the MAXQDA software environment and finally the final model was presented.
According to the findings, it can be concluded that Iranian clothing manufacturers can increase their loyalty by focusing on identified factors of customer loyalty.