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Barriers to Iranian Women's Professional Sports Marketing

shohreh sadeghi; seyed nasrollah sajadi; Hossein Rajabi Noush Abadi; majid jalali farahani

Volume 21, Issue 57 , December 2022, , Pages 375-394

https://doi.org/10.22034/ssys.2022.649

Abstract
  The importance of women''''''''''''''''s sports and the development of their participations in national and international events, attention to sports marketing as the most important tools in attracting sponsors seems necessary. The purpose of this study was to identify barriers to professional sport ...  Read More