somayeh mohammadi; Behzad Izadi
Abstract
The purpose of the current research was to identify and prioritize the structural challenges of attracting and maintaining sponsors in niche professional sports in Iran. The research method was qualitative and quantitative (mixed) and in the form of thematic analysis, and the statistical population included ...
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The purpose of the current research was to identify and prioritize the structural challenges of attracting and maintaining sponsors in niche professional sports in Iran. The research method was qualitative and quantitative (mixed) and in the form of thematic analysis, and the statistical population included experts in the field of sports (presidents, vice-presidents, secretaries and marketing managers of federations and managers and deputy ministers). The sampling method was purposeful and in-depth interviews were conducted with 24 participants until theoretical saturation. In order to analyze the data, coding technique and Nvivo software were used. After identifying the challenges, with the aim of ranking them, an AHP questionnaire was designed and provided to 16 experts in the sports and marketing industry. Results showed that structural challenges to attract financial sponsors in niche professional sports in 10 themes and structural challenges to maintain financial sponsors in professional niche sports were identified in 8 themes and prioritized by AHP method. Finally, according to the obtained results, managers are suggested to pay attention to its long-term consequences for the organization when making decisions in the field of marketing, especially the attraction and retention of financial sponsors. Decisions that are made consciously and carefully can bring people together to achieve common organizational goals.
Najme Reza soltani; Ali Hodjati; Hassan Gharayaq Zandi; Somayeh Mohammadi
Volume 12, Issue 20 , April 2013, , Pages 177-186
Abstract
The aim of the current research is study of relationship between social physique anxiety and youth participation in leisure time physical activity. This work is a correlation descriptive research. The sample of population is composed of 150 persons (male: 72, female 78) that the average of ages of the ...
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The aim of the current research is study of relationship between social physique anxiety and youth participation in leisure time physical activity. This work is a correlation descriptive research. The sample of population is composed of 150 persons (male: 72, female 78) that the average of ages of the sample is 24± 2.53. They filled social physique anxiety by Motl & Conroy (2000) and adolescent measure scale of leisure time physical activity behavior (Rice & et.al, 2009). At first using colmogrof- simsnoof test, it is confirmed that the data is normal. Then the data was analyzed by T-test, F-test and person correlation formula. The guide knowledge discovered (r = -0.63, sig = 0.001). There is negative meaningful relation between social physique anxiety and leisure time physical activity behavior. There is also meaningful discrepancy between leisure time physical activity of two groups (r = 2.53, sig = 0. 01) and between their social physique anxiety (r = 2.84, sig = 0. 0001).
This result discloses that the people with high social physique anxiety have less participation in leisure time physical activity.
