Akbar Jaberi; Mohammad Sarreshtehdari; Mehdi Moradi; korush Ghahreman Tabrizi
Abstract
The study is to examine the effect of perceived quality on brand image and brand loyalty among football fans in pro league of Iran. According to research purpose, the study was a descriptive and a practical one, that was conducted based on structural equation modeling. The research population involved ...
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The study is to examine the effect of perceived quality on brand image and brand loyalty among football fans in pro league of Iran. According to research purpose, the study was a descriptive and a practical one, that was conducted based on structural equation modeling. The research population involved the fans of popular football teams in pro league of Iran and a sample of 341 football fans were selected through random sampling in stadiums that were selected purposefully. Standard questionnaires of brand image, brand loyalty and perceived quality have been applied as research tool. The questionnaires validity were verified by sport marketing experts and the reliability of brand image, Brand loyalty and perceived quality questionnaire were respectively found to be 0/89, 0/86, and 0/83 according to Chronbach's alpha. SPSS18 and Amos18 and structural equation modeling were applied for data analysis. The results indicated that perceived quality was effective on brand image, brand image was effective on brand loyalty and perceived quality was effective on brand loyalty.
Seyyed Ahmad Hashemi; Kourosh Ghahraman Tabrizi; Esmaeil Sharifian
Abstract
The importance and position of qualified human resources in organizational development has made clear the need of addressing the issue of surrogacy. Therefore, the study is to design a surrogacy model in the Ministry of Sport and Youth with a competency-based approach. The purpose of this study is practical ...
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The importance and position of qualified human resources in organizational development has made clear the need of addressing the issue of surrogacy. Therefore, the study is to design a surrogacy model in the Ministry of Sport and Youth with a competency-based approach. The purpose of this study is practical and it was done through the mixed method. The statistical population in the qualitative section was consisted of senior managers of human resources of the Ministry of Sport and Youth and the experts in this field (n = 15) who were selected by purposeful snowball method. In the quantitative section, the statistical population included all ministry staff (N = 876) and the sample (n = 331) was selected randomly using Morgan table. In this section, while using a researcher-made surrogacy questionnaire, Griffin's (1994) competency questionnaire was used. The results of qualitative research indicated the identification of 27 items in 4 components of independence, empowerment, context and talent management and in the quantitative part, the results of the research presented the alternative structural equation modeling. It seems the Ministry of Youth and Sports to be able to cultivate suitable successors for the future of its organization using the above model.