Leila Bahrami; hossein Akbari yazdi; Marjan Saffari
Abstract
Nowadays, development of trekking and mountaineering tourism is broadly important, therefore it is highly noticeable to consider service quality to enhance tourist’s satisfaction. The aim of this study is codifying paradigm pattern of service quality in trekking and mountaineering tourism. Methods- ...
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Nowadays, development of trekking and mountaineering tourism is broadly important, therefore it is highly noticeable to consider service quality to enhance tourist’s satisfaction. The aim of this study is codifying paradigm pattern of service quality in trekking and mountaineering tourism. Methods- This is an applied research and systematic method of Grounded Theory is used to achieve the goal. Data collection is obtained from theoretical bases, documentation and semi-structured interviews. Participants were 25 from professors and professional and amateur mountaineers. Results- According Strauss and Corbin (1998), the results are: 1- Casual conditions are categorized to: Legal Requirements, Environmental and Managerial Requirements, Competitive Environment, Necessity to Extend the Communication, Branding, Stakeholders’ Expectations, and Major Policies of the Country. 2- Context is categorized to: Infrastructures, Communications and Information Technology, The Facts of Trekking and Mountaineering, Planning and Human Resources Management. 3- Intervening Conditions are categorized to: Conditions of Competitors, Local Conditions, Political Conditions, Economic Conditions, Environmental conditions, Social/ Cultural Conditions, Legal Factors and Supervising them, and Attitudes of Employees, managers and stakeholders. 4- Strategies are categorized to: Sustainable Development, Informing Tourists, Improvement of Management and Processes, Development of Human Resources, Advertising and Branding, Promoting Customer-Orientation, Strengthening Interactions and Culture, Developing Infrastructures and Technology. 5- Consequences are categorized to: Economic Development, Marketing Consequences, Cultural Development and Communication Improvement, Sustainable Development in Trekking and Mountaineering Tourism, Increasing number of Tourists, and Enhancing Tourist Satisfaction. Discussion- The government should help related organizations to introduce and facilitate usage of potential places to keep environment green and safe.