mehdy rasooli; Morteza Karami
Abstract
The purpose of the present study is to identify the challenges and opportunities for funding the Veterans and Disabled Sports Federation. This research is an applied, field-type research that falls into the category of qualitative research. The statistical population of the present study is the knowledgeable ...
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The purpose of the present study is to identify the challenges and opportunities for funding the Veterans and Disabled Sports Federation. This research is an applied, field-type research that falls into the category of qualitative research. The statistical population of the present study is the knowledgeable experts in the field of research who include knowledgeable experts in the field of veterans, handicapped and university professors as well as marketing activists who reach the theoretical saturation based on snowball sampling method. Twenty people were identified as the sample of the study. Data gathering tools were qualitative interviews. In order to collect and analyze the data of the present research, the open coding process of the interviews was conducted with a total of 321 tags identified, which were classified into 7 categories in the first coding stage due to the thematic and conceptual proximity. The research results also showed that the causes of the importance of identifying the challenges and opportunities for funding the Veterans' and Disabled Sports Federation were 7 factors including the usual methods of financing, communication and media, resources, management and planning, reputation and international competition. (Medals received), organizational culture, and specific target audience these factors were categorized into two categories of challenges and opportunities. Finally, considering the results of the research, it is recommended that effective steps be taken towards establishing the mechanism and formulating the bylaws and arrangements for setting up a marketing committee and utilizing marketing professionals to achieve the funding goals of this federation.