Volume 22 (2023)
Volume 21 (2022)
Volume 20 (2021)
Volume 19 (2020)
Volume 18 (2019)
Volume 17 (2018)
Volume 16 (2018)
Volume 15 (2016)
Volume 14 (2015)
Volume 13 (2014)
Volume 12 (2013)
Identification and Prioritization of causes of customer loyalty to the Iranian sportswear brand with AHP approach

Mohammad Sarreshtehdari; mohammad Pourkiani; Farshad emami

Articles in Press, Accepted Manuscript, Available Online from 14 May 2022

https://doi.org/10.22034/ssys.2022.670

Abstract
  This present study to identify and prioritize the causes of customer loyalty to Iranian sportswear brand. The research process was conducted in two stages. In the first stage, semi-structured interviews were conducted with a survey of 20 experts, including sports marketing management professors and sports ...  Read More

Effect of Perceived Quality on Brand Image and Team Brand Loyalty among Football Fans in Pro League of Iran

Akbar Jaberi; Mohammad Sarreshtehdari; Mehdi Moradi; korush Ghahreman Tabrizi

Volume 20, Issue 54 , March 2022, , Pages 231-245

https://doi.org/10.22034/ssys.2022.483

Abstract
  The study is to examine the effect of perceived quality on brand image and brand loyalty among football fans in pro league of Iran. According to research purpose, the study was a descriptive and a practical one, that was conducted based on structural equation modeling. The research population involved ...  Read More

Developing a Strategic Model for Customer Loyalty by a Content Analysis Approach

Mohammad Sarreshteh Dari; Mohammad Pourkiani; Farshad Emami

Volume 18, Issue 45 , December 2019, , Pages 299-314

Abstract
  The study is to develope a strategic model for customer loyalty to Iranian Sportswear brands. The research method is qualitative and based on content analysis approach. The statistical population consisted of experts, sports marketing professors, and sports apparel manufacturers. The sampling was done ...  Read More