leila talebzadeh; hamid janani; Mahboub sheikhalizadeh; Mohammad Rahim Najafzadeh
Abstract
The purpose of this study was to develop a profitability model for private bodybuilding clubs in the northwest of the country. The present study was a correlational study based on structural equation modeling. The statistical population of this study was 362 customers of private bodybuilding clubs in ...
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The purpose of this study was to develop a profitability model for private bodybuilding clubs in the northwest of the country. The present study was a correlational study based on structural equation modeling. The statistical population of this study was 362 customers of private bodybuilding clubs in the northwest of the country. , Researcher-made perceived value and voluntarily completed standard questionnaires, customer satisfaction and loyalty Liu (2008). The profitability of the clubs was calculated by collecting data from the managers of the sports clubs and according to the formula provided by Microsoft. To analyze the data, a structural equation model based on the partial least squares method was used in Smart Payals software. The results showed the perceived value on the profitability of clubs (P = 0.001, β = 0.10, t = 4.22), customer satisfaction (P = 0.001, β = 0.547, t = 11.719) And customer loyalty (P = 0.001, β = 0.178, t = 4.188) has a direct and significant effect. Perceived value through customer satisfaction and loyalty has a significant and indirect effect on the profitability of clubs. Therefore, the more customer satisfaction and loyalty, the more customer retention in the clubs increases, and this also causes more profit and income for the clubs and its survival and growth.
terifh payami; jafar barghi moghadam; mohammad rahim najafzadeh; Habib mohammapour yaghini
Abstract
The purpose of this study was to design a branding model of the Iranian Football Premier League using the foundation data theory. The research method was analytical and qualitative methodology was used for this purpose. The research strategy was to use data theory. Participants in the study were 16 people, ...
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The purpose of this study was to design a branding model of the Iranian Football Premier League using the foundation data theory. The research method was analytical and qualitative methodology was used for this purpose. The research strategy was to use data theory. Participants in the study were 16 people, including professors in the field of sports marketing, club and league officials, and sampling strategy in the targeted quality section with maximum diversity or heterogeneity. Content analysis of the interviews and coding were used to analyze the data. The research tool was open interview and the results were analyzed based on three stages of open, axial and selective coding. The findings showed that the promotion of the Premier League brand position, stable brand identity, customer relationship management, and financial benefits were the causal factors. The central phenomenon consists of factors that improve brand equity, performance evaluation, brand credibility of the league brand. Underlying factors included league brand positioning, social factors, establishing a competitive balance in the league, and national league brand infrastructure. Also, intervening factors included factors of change and development of related technologies, club factors, regulatory weaknesses, human resources weakness, accountability, and customer characteristics. Legal solutions, proper management strategies, establishing proper communication and interactions, holding matches according to current world standards, strengthening the facilitators, brand fit and logo with the league formed the branding strategies of the Iranian Football Premier League. Finally, the premise of the Premier League brand, the establishment of the league brand position, t
Jafar Barghi Moghaddam; Ali Nemati Khiavi; Mohammad Rahim Najafzadeh; Hamid janani
Abstract
The study is to identify the factors affecting the productivity of the international cycling tour Iran-Azerbaijan based on self-management and profitability systems. This research was conducted with a qualitative approach. The statistical population included all experts in the field of sports management ...
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The study is to identify the factors affecting the productivity of the international cycling tour Iran-Azerbaijan based on self-management and profitability systems. This research was conducted with a qualitative approach. The statistical population included all experts in the field of sports management and productivity who participated in the research using purposive sampling method of 12 experts. To analyze the interviews, three processes of open coding, axial coding and selective coding were used. The analysis were performed with the help of Maxqda software. The findings were extracted based on the results of pivotal coding, 12 pivotal codes to software codes: capital attraction, productivity management, emotional, efficiency, behavioral, human capital, financial structure, economic growth, hardware, performance and effectiveness.
According to the obtained results, it can be said that in order to provide the mechanism for the implementation of a cycling event, 1) self-management indicators, 2) profitability indicators and 3) productivity indicators should be considered. Given these cases, a bright future can be imagined for cycling events, especially the international cycling tour of Iran- Azerbaijan.