ali Hemmati Afif; مرتضی anoosheh
Abstract
The study is to develop a model for sport for all development based on social marketing approach. So, the methodology of “Grounded Theory” was used. The statistical population was the senior managers, authorities and experts that based on theoretical sampling, 14 interviews and 11 ...
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The study is to develop a model for sport for all development based on social marketing approach. So, the methodology of “Grounded Theory” was used. The statistical population was the senior managers, authorities and experts that based on theoretical sampling, 14 interviews and 11 documents were selected. At the same time, the data was analyzed by the three stages of open, axial and selective coding.
Based on the results of the analysis, the model of developing sport for all based on the social marketing approach was developed. The social marketing strategy for the development of sport for all consists of five main stages of policy making, stakeholder analysis, marketing mix design, social marketing plan design, and implementation and evaluation. Also, factors such as demographic characteristics, cultural and social conditions, sports characteristics and physical environment also affect these strategies. “SPORT FOR ALL, INTEREST FOR ALL” was chosen as a core idea. With the development of sport for all in the country, it would be possible to expect economic and social benefits and profits, promoting the level of public health and setting champion sport up.
Farzad Nobakht; Ali Hemmati afif; Hassan Ghareh khani; Fatemeh Nobakht
Volume 17, Issue 39 , June 2018, , Pages 201-214
Abstract
The success of any sports organization requires strategic planning and providing the right strategies.The study is to analyze strengths, weaknesses, opportunities and threatens, determining the strategic position and formulating the strategiesfor Development of Tehran Province Volleyball Board.
The ...
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The success of any sports organization requires strategic planning and providing the right strategies.The study is to analyze strengths, weaknesses, opportunities and threatens, determining the strategic position and formulating the strategiesfor Development of Tehran Province Volleyball Board.
The population consisted of the board of directors, the entire staff of the volleyball board, the heads of the committees and boards of the subsidiary cities, the coaches and experts, the members of the Strategic Council and elite sports and volleyball management in Tehran province that all of them (50 persons) have been selected as samples. A combination of qualitative and quantitative methods was used in this research. In order to collect information in a field, in addition to holding meetings and interviewing members of the Strategic Council, the Swot Identification Questionnaire, open source questionnaire, strategic positioning form, and strategy form were used.
The face and content validity of the questionnaire was confirmed by 17 professors in sport management and members of the Strategic Council and its reliability was higher than 0/8. To analyze the data, descriptive statistics, one-sample t-test and Friedman test, internal and external factors evaluation matrix and strategic positioning matrix were used.
The findings showed that the volleyball board of Tehran province has 12 strength points, 12 weaknesses, 13 points of opportunity and 14 threat points. The presence of coaches and referees at the national and international levels as the most important strength, lack of financial resources and affiliation with the federation as the most important weaknesses, the high statistical community in the province as the most important opportunity and lack of supportive laws and weaknesses in attracting sponsors as the most important threats were known. According to the results of internal matrix (2/71) and external matrix (2/31), strategic position of volleyball board of Tehran province is located in competitive region (ST). Therefore, it is recommended to use its strengths, including the presence of coaches, referees and first level instructors, coaching classes and abundance of volunteers to maximize their use to overcome existing threats. An operational plan has been developed focusing on attracting sponsors, supplying equipment, the requirements of subsidiary boards and the production and distribution of volleyball training programs are among the most important strategies.
