Mohammad Reza Pouria; Kave khabiri
Volume 16, Issue 36 , September 2017, , Pages 69-76
Abstract
Now a days, sport is designated as an industry and correct interaction between sports and economy will be beneficial for both sides. Financial support on sports "Sponsorship" is one of the ways that lead to an advantageous transaction which has strongly been in the center of attention among the professional ...
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Now a days, sport is designated as an industry and correct interaction between sports and economy will be beneficial for both sides. Financial support on sports "Sponsorship" is one of the ways that lead to an advantageous transaction which has strongly been in the center of attention among the professional world of sports and business managers in the last decades. In this competitive market, business companies prefer using sports sponsorships as an international language. The current research evaluates the impact of sports marketing on attracting badminton spectators, along financial supporters. In this survey, statistical population consists of citizens whose participation in various national contests, clubs and etc. has been registered as spectators in Federation statistics in the second half of 2015 and uses Cochran formula to assess samples. The procedure used in analyzing and compensating data were sometimes the comprehension and deductive tests or as a general or accident tory statistical method were used to have results and in some cases it was clustered and mass-scale surveying the results from this procedures shows that for enhancing the number of spectators paying attention to their tastes and desires has high value. One affecting factor is "oral advertisements and purchase intention" in addition to these attracting spectators is another impacting factor on having a good financial supporter.
