Malihe Sadat Aghaee Shahri; Zhale Memari; Mahsa Saadati
Volume 16, Issue 37 , December 2017, , Pages 113-128
Abstract
Studies show that many researchers are studying on various sectors of the sports industry and suggesting the development of sports as an entertainment industry. Research results show that employment and economic development are the minimum achievements in this area. Accordingly, the purpose of this research ...
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Studies show that many researchers are studying on various sectors of the sports industry and suggesting the development of sports as an entertainment industry. Research results show that employment and economic development are the minimum achievements in this area. Accordingly, the purpose of this research was to identify the relations between the areas of sport industry in Iran which was conducted descriptively-survey. The research samples were based on the variance of society and in relation to the statistical society, 263 persons were identified among the four groups including faculty members, sports experts, coaches, and heroes. The validity of the Researcher made questionnaire(KMO = 0.84 and its reliability (α=0.953) was confirmed (P <0.01). LISREL software for modeling was used. The results showed that 6 exogenous factors and 12 endogenous factors in the model confirmed. On the one hand, the government's indirect influence on the sports economy has prevented the private sector from investing in the production of sports equipment. Also, media failed to succeed in its mission of influencing organizations, events, tourism, production of goods and equipment. However, community and recreational activities are well influenced by cultural activities related to sport, which indicates the relative success of activities in this area. Similarly, marketing in event has a significant effect, and does not have a significant effect on retail sales, which indicates that there is insufficient maturity in this section. Therefore, improving processes in this industry requires attention to the relationships between model factors.