Behnam Naghi Pour Givi; Gholam Ali Karegar; Sara Kashkar; Habib Honari
Volume 17, Issue 42 , March 2019, , Pages 73-92
Abstract
Policymaking advertising is one of the important duties of public institutes and organizations such as ministries for their sub-organizations. In spite of this necessity, Sports celebrity endorsement advertising in Iran lacks policymaking. Therefore, the current research is to investigate policymaking ...
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Policymaking advertising is one of the important duties of public institutes and organizations such as ministries for their sub-organizations. In spite of this necessity, Sports celebrity endorsement advertising in Iran lacks policymaking. Therefore, the current research is to investigate policymaking challenges of sports celebrity endorsement advertising in Iran in the sociological, managerial and political-economic areas. Considering research objective, this is a developmental study and regarding research methodology, it was a qualitative one conducted using theme analysis. The research statistical population consisted of specialists of sports law, advertising, policymaking and sport management and marketing with an unknown volume. Using purposeful sampling method, 15 experts participated to the semi-structured, in-depth interview, and the process of analysis came to an end with theoretical saturation criterion. The quality of findings was also verified by recoding some of data. The set of conducted encodings together with a mass of notes taken by researchers showed that the policymaking challenges of sports celebrity endorsement advertising in Iran are of three types: managerial challenges, sociological challenges, and political-economic challenges. Managerial challenges include cognitive weaknesses and system weaknesses. Considering the identified challenges in this research, policies of sports celebrity endorsement advertising in Iran can be formulated.
Behnam Naghipour Givi; Hassan Asadi
Volume 14, Issue 27 , June 2015, , Pages 133-146
Abstract
The objective of this study was to analyze the team identity, regional identity and religious identity in the genesis of national identity of Republic Islamic of Iran in Fars region and also Azari and Kurd regions. Sample data of study was estimated 17000 and volume obtained 189 for each group using ...
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The objective of this study was to analyze the team identity, regional identity and religious identity in the genesis of national identity of Republic Islamic of Iran in Fars region and also Azari and Kurd regions. Sample data of study was estimated 17000 and volume obtained 189 for each group using Cochran model as well. The questionnaires was employed based on James and Hier (2007) which are used in several researches around the world. The researcher used two statistical methods (Descriptive and Inferential) for analyzing data. In order to analyze the data in the descriptive section, features of test including age, educational grade, field of study, ethnicity, fan, religion and average and standards deviation by descriptive statistical methods presented. The parametric inferential statistical method employed because Kolmogorov–Smirnov test proved that the data distribution was normal. In the second section, Pearson correlation and regression was applied using SPSS 2.0 and Amos 2.0. In the sample with 30 people similar to the main population of study shows that the results have stability of 0.7 in the each group. The inferential results show Regression analysis represented a significant relationship between independent variables of team identity, regional identity and religious identity on dependent variable of fans’ national identity. ANOVA analysis also approved the significant coefficient B in regression equation (sig=0.001), (Sig=0.05)With respect to the results. It’s strongly recommended to consider multi dimension of identity variables in order to improve required plans.