Volume 22 (2023)
Volume 21 (2022)
Volume 20 (2021)
Volume 19 (2020)
Volume 18 (2019)
Volume 17 (2018)
Volume 16 (2018)
Volume 15 (2016)
Volume 14 (2015)
Volume 13 (2014)
Volume 12 (2013)
Identification of Policymaking Challenges in Sports Celebrities Endorsement Advertising in Iran

Behnam Naghi Pour Givi; Gholam Ali Karegar; Sara Kashkar; Habib Honari

Volume 17, Issue 42 , March 2019, , Pages 73-92

Abstract
  Policymaking advertising is one of the important duties of public institutes and organizations such as ministries for their sub-organizations. In spite of this necessity, Sports celebrity endorsement advertising in Iran lacks policymaking. Therefore, the current research is to investigate policymaking ...  Read More

The Role of Team identity, Regional Identity and Religious Identity in the Genesis of Fans National Identity of Islamic Republic of Iran Teams

Behnam Naghipour Givi; Hassan Asadi

Volume 14, Issue 27 , June 2015, , Pages 133-146

Abstract
  The objective of this study was to analyze the team identity, regional identity and religious identity in the genesis of national identity of Republic Islamic of Iran in Fars region and also Azari and Kurd regions. Sample data of study was estimated 17000 and volume obtained 189 for each group using ...  Read More