Keivan Shabani Moghaddam; Hossein Zokaee; Mohammad Taghi Hassan Zadeh
Volume 15, Issue 34 , September 2016, , Pages 9-20
Abstract
The research is to recognize the priorities of development of sport law system in the country. Study population consisted of some experts including university professors, sport attorneys and the others who have articles or thesis about sport law took part in this research. Using snow-ball sampling method, ...
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The research is to recognize the priorities of development of sport law system in the country. Study population consisted of some experts including university professors, sport attorneys and the others who have articles or thesis about sport law took part in this research. Using snow-ball sampling method, 75 persons participated in the study. After approving the validity and reliability of questionnaire (α=0/95), descriptive statistics and factor analysis have been used. In the section of barriers, educational barriers, legal barriers and human resource barriers had the highest priorities respectively, and in the section of solutions, human resource solutions, educational solutions and legal solutions had the highest priorities respectively. It should be mentioned that the structural-managerial dimension hadn’t any role in variables and as a result, it hasn’t any significant effect on sport law development. Totally, based on the results, some suggestions offered for developing sport law in Iran.
Bahram Yousefi; Sahar Amiri; Behesht Ahmadi; Keyvan Shabani Moghadam
Volume 14, Issue 30 , August 2016, , Pages 71-90
Abstract
Athlete Brand Image (ABI) consists of three main dimensions: athletic performance, attractive appearance and marketable life style. The purpose of this study was to analysis the pattern of on fan- player identification with athlete brand image. A total of 530 University students completed ...
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Athlete Brand Image (ABI) consists of three main dimensions: athletic performance, attractive appearance and marketable life style. The purpose of this study was to analysis the pattern of on fan- player identification with athlete brand image. A total of 530 University students completed Scale of Athlete Brand Image (SABI) which developed by Arai, Jae Ko and Kaplandou (2013), and modified Cohen & Perse’s (2003) Identification Scale respectively. Structural Equation Model (SEM) showed that from ABI dimensions, athletic performance and marketable life style has significant path loading on fan- player level of identification. This dimension reflects personality of an athlete and the social perception toward athletes. Therefore, despite athlete’s performance, to enhance fan- player level of identification, athletes and their manger are recommended to invest a substantial part of their activities on generate athlete effective marketable life style. This could be achieved by behaving ethically in and out off the field with sensitivity toward socio-cultural issues, being good role model and good leader for fans, socially responsible, and showing appreciation for fan/ spectators.