Jalal Azizi; Shahab Bahrami; Nazanin Rasekh; Mohsen Esmaeli
Abstract
The purpose of the present study was to investigate the effect of jihadist management factors on the behavioral commitment of sport managers in Iran based on the guidelines of the revolutionary leader in sport. The statistical population including all senior managers of the country (n = 900) which was ...
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The purpose of the present study was to investigate the effect of jihadist management factors on the behavioral commitment of sport managers in Iran based on the guidelines of the revolutionary leader in sport. The statistical population including all senior managers of the country (n = 900) which was determined by simple random method and based on Cochran table statistical sample (n = 300). The data collection tool was a researcher-made questionnaire that was designed and developed in the role of the mass media of 23 questions in 3 subscales (structural dimension, contextual dimension and ethical dimension) and in the behavioral commitment section 12 questions. Validity of the questionnaire was assessed using content validity and construct validity and reliability of Cronbach's alpha coefficient. SPSS and AMOS software were used for data analysis. The results showed that the correlation matrix showed the highest correlation between ethical dimension and behavioral commitment (0.587) and the least correlation between behavioral commitment and contextual dimension (0.342). Also, the most direct impact is related to the Jihadist-behavioral management pathway and the least direct impact is to the structural-Jihadist management pathway and the proposed model has a good fit. Therefore, jihadist management in the organization means an indigenous organization based on Iranian Islamic culture that, by having certain characteristics and characteristics, provides the ground for the emergence of spiritual endeavor and, by increasing the motivation of managers and staff, contributes to the continuous participation and effort in them. Provides the goals of the organization.
Mohsen Smaeili; Tahmaseb Shirvani
Volume 18, Issue 45 , December 2019, , Pages 279-298
Abstract
The study is to identify and investigate the marketing and revenue generating methods of the sport boards of Markazi province. Therefore, in a descriptive-applied survey, the statistical population of the study included all the presedents and vice presedents of the Sports boards in the Markazi province ...
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The study is to identify and investigate the marketing and revenue generating methods of the sport boards of Markazi province. Therefore, in a descriptive-applied survey, the statistical population of the study included all the presedents and vice presedents of the Sports boards in the Markazi province and managers and experts of the sport and youth general administration (N=118). The sample was considered as a census, due to the limited number and probability of not returning some of the questionnaires. Finally, 84 completed questionnaires were evaluated. Measurement tool in this research was a researcher-made questionnaire due to lack of standard questionnaire. The content validity of the measurement tool was confirmed by 12 university professors and experts and also the reliability of the questionnaire was reported using Cronbach's alpha coefficient of 0.88. For data analysis, Friedman test, T single sample, Chi-square and exploratory factor analysis were used by SPSS software.
The results showed that marketing and capital marketing methods in the sports departments of the Markazi province included six methods including stakeholder method, event-based method, environment-based method, virtual-based method, product-based method, method-based approach Business has been. In terms of categorization of marketing methods and attracting funds and ranking them, stakeholders-based solutions with the average rating of 4/27 had the most importance and business-based solutions with a mean score of 2/53 had the least importance.
Masoumeh Kalateh Seifari; Mohsen Esmaeili; Masoud Fereydouni
Volume 18, Issue 44 , September 2019, , Pages 85-100
Abstract
The study is to design a model for the effects of social and psychological functions of sport social media on attachment of Tehran Esteghlal team fans. The methodology was correlation that was done as a field survey. The statistical population was all fans of Tehran Esteghlal team that were a member ...
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The study is to design a model for the effects of social and psychological functions of sport social media on attachment of Tehran Esteghlal team fans. The methodology was correlation that was done as a field survey. The statistical population was all fans of Tehran Esteghlal team that were a member at least on the club's official page in Instagram or official channels Esteghlal Tehran in the telegram. 389 corrected questionnaires of Esteghlal Club fans who participated in Derbey’s play at Azadi Stadium in Tehran as samples were collected. From library studies and recent researches in field of social media in sport, the research instrument was designed that was confirmed face and content validities by seven professors in sport management and media. The reliability of the research instrument in the pilot study was accounted (α=0/76). The result of the Cronbach's alpha test for social and psychological functions (α =0/86) and for attachment of fans (α = 0/88) indicated a desirable reliability of the research instrument. The results of exploratory factor analysis (EFA) also confirmed the study instrument. The results showed that psychological and social function of sports social media has a direct and positive effect on attachment of fans (P<0.05). Based on the results, the marketing managers of sports clubs is suggested that by social and psychological functions, social media can be used to attract new fans and promote loyalty of current fans and the club and their fans have benefits from supporting each other’s.