Naser Rasulzadeh Jedi; FATEMEH ABDAVI; Ali Jamali gharakhanlou; Hamed Azimi Nojeh
Abstract
Appropriate news and media coverage is effective in promoting and improving the quality and quantity of women's sports for the general public, athletes and attracting sponsors. Therefore, the aim of the current research was to present a suitable news coverage model for women's sports. This ...
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Appropriate news and media coverage is effective in promoting and improving the quality and quantity of women's sports for the general public, athletes and attracting sponsors. Therefore, the aim of the current research was to present a suitable news coverage model for women's sports. This study was conducted using a qualitative method with the foundational data theory approach. The statistical population of the research included sports experts and managers, media management professors and sports elites of East Azarbaijan province, 13 of whom were selected as research participants using the purposeful sampling method until reaching theoretical saturation. The data collection tool was a semi-structured and in-depth interview. After implementation, the data extracted from the interviews were analyzed with the qualitative data analysis software MAXQDA 2020 and with the three-step coding method of Strauss and Corbin. Data analysis led to the identification of 105 primary codes, 37 central codes and finally 4 main categories. The findings of the research included the main categories of "Women's Sports News Coverage Components", "Women's Sports News Coverage Factors", "Women's Sports News Coverage Consequences" and "Women's Sports News Coverage Solutions". It can be noticed and used by sports organizations and institutions and become effective in the field of media management, advertising and marketing of women's sports.
Ali Jamali GharaKhanlou; Seyyed Mohammad Kashef; Fatemeh Abdavi
Abstract
The study is to develop a strategic model for the development of Iranian championship sports bases. The statistical population of the research consisted of managers and experts of 31 Championship Sport Bases in the country, physical education professors and sport experts about 154 persons. 20 elite sport ...
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The study is to develop a strategic model for the development of Iranian championship sports bases. The statistical population of the research consisted of managers and experts of 31 Championship Sport Bases in the country, physical education professors and sport experts about 154 persons. 20 elite sport experts were chosen to qualitative samples purposefully and 134 persons to quantitative sample by counting method. The data collecting method was combined. The Delphi technique was used to identify the SWOT Championship Sport Bases at first. Then self- made questionnaires likert 5-point range was designed. Its face validity was confirmed by 5 professors of sports management. The validity of the content was evaluated by the method of relative content validity coefficient (CVR) and its construct validity was studied using confirmatory factor analysis. The reliability of the questionnaires was obtained through Cronbach's alpha test of 0/88. While using descriptive statistics, in inferential statistics section, SWOT analysis was used to determine the status of centers and one-sample T-test was used to analyze the data. The Friedman test method was used to rank the factors of the strategic plan and the Analytical Hierarchy Process was used to prioritize the strategies (with AHP MASTER and SPSS softwares). Findings showed that according to the identification of environmental factors and strategic analysis of SWOT, the country's championship sports bases are located in the ST strategy position and it would be used a diversity and competitive strategy in its development. Therefore, formulating and implementing a strategic plan, implementing a comprehensive talent identification system, empowering the private sector and equipping and standardizing the bases are the most important strategies proposed in this study.