Volume 22 (2023)
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Causal Relationship between Market Orientation and Customer Loyalty with the Mediating Role of Service Quality (Providing a Model for Body Building Clubs)

Mohsen Mahmoodi; Hamid Foroughi Pour; Najaf Aghaei; Mohammad Nikravan

Volume 20, Issue 52 , September 2021, , Pages 189-204

Abstract
  The study is to determine the causal relationship between market orientation and customer loyalty in terms of the mediating role of service quality in Tehran's fitness clubs. The method of this research was correlation-survey and was a type of applied research that was carried out in the field. The statistical ...  Read More