Ainaz Arekhy; mohammadreza moeinfard; Parvin Shooshinasabshooshinasab; Ali Benesbordibenesbordi
Abstract
The main goal of the current research was to investigate the effects of globalization in the development of different aspects of Iranian sports. The method of this research is descriptive-survey. The research tool is a researcher-made questionnaire that was used after validating it (alpha = 0.952). The ...
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The main goal of the current research was to investigate the effects of globalization in the development of different aspects of Iranian sports. The method of this research is descriptive-survey. The research tool is a researcher-made questionnaire that was used after validating it (alpha = 0.952). The statistical population of this research was made up of faculty members, doctoral students in sports management, and experts who had a research background on globalization. Targeted and snowball face sampling was done and the statistical sample size of the research was equal to 105 people. Mean, standard deviation and TOPSIS test were used to investigate the effects of globalization on sports. The results of the research showed that the expansion of sports marketing and the attraction of international sports sponsors, the improvement of experience, science and the level of technical skills of athletes, coaches and judges of the country, the development of social communication, the promotion of experience, science and the level of technical skills of athletes and coaches and judges of the country, the development of international understanding and respect for other cultures and the modification of the energy consumption pattern and the expansion of the culture of using renewable and clean energies have an impact on the globalization of sports. The process of globalization in the sports sector is the wisest method for the interests of the country. Therefore, specialists and agents in this field in the country should take solid steps to develop sports by identifying opportunities.