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Developing a model of marketing strategies on brand loyalty among consumers of Iranian sports goods with the mediating role of viral advertising

yagoub badri azarin; fatemeh abdavi; Mahrokh Dehghani; ayoub behtaj

Volume 21, Issue 58 , March 2023, , Pages 367-388

https://doi.org/10.22034/ssys.2022.1652.2158

Abstract
  The purpose of this study is to develop a model of marketing strategies on brand loyalty among consumers of Iranian sports goods with the mediating role of viral advertising. The present study is based on purpose, of a fundamental type; The method of doing it is combined (qualitative and quantitative) ...  Read More