Mehdi Zendehboodi; Nahid Shetab Bushehri; Amin Katibi
Abstract
The study is to achieve a theoretical model for developing adventure tourism in Khuzestan province. According to the purpose, this research was an applied research and according to the nature was a qualitative research. To collect the data, reviewing the research literature and interview ...
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The study is to achieve a theoretical model for developing adventure tourism in Khuzestan province. According to the purpose, this research was an applied research and according to the nature was a qualitative research. To collect the data, reviewing the research literature and interview were used. The research population consisted of sport management professors and faculty members, managers of related sport organizations and experts in sport tourism industry. That sampling done by using targeted referral chain or snowball method, and ultimately for achieve to saturation, 16 direct interviews were conducted. Then, the collected data of interviews were coded and analyzed by using the Grounded Theory (the systematic method of Strauss and Corbin and the paradigm model). Gained results of analyzing the data that obtained of interviews during the open, axial and selective coding process and recognizing the effective components indicated that adventure tourism development in Khuzestan province requires attention to various factors in three levels of underlying (environmental mechanisms), organizational (management mechanisms) and behavioral mechanisms.
Negar Salehi Mobarakeh; Shahram Alam; Seyyedeh Nahid Shetab Boushehri; Mehdi Zarghami
Volume 19, Issue 48 , September 2020, , Pages 175-196
Abstract
The study is to investigate the effect of individual motivations on smartphone acceptance for Accessing to sports services. The research method was descriptive-surveying and was performed on 523 undergraduate students of sport sciences of Khuzestan Azad Universities that were selected randomly. To collect ...
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The study is to investigate the effect of individual motivations on smartphone acceptance for Accessing to sports services. The research method was descriptive-surveying and was performed on 523 undergraduate students of sport sciences of Khuzestan Azad Universities that were selected randomly. To collect the data, we used personal motivation of using smart phone of Kang (2015) and Kang et al (2015). The questionnaire reliability and validity were confirmed using confirmatory factor analysis and calculating Cronbach's alpha coefficient respectively. Its Cronbach's alpha coefficient was 0/9. Findings showed that 47/4% of students use smart phones more than 5 times daily to receive sports services. They most commonly use smart phones in social networks. The coefficient of individual motivators’ effect on intention to use (0/392) and intention to use in actual use (0/192) as well as t-value of both factors was higher than 1/96, which indicates the effect of individual motivations on intention to use and intent to use in actual use of sports services through smart phones. The highest and the lowest coefficients were seen in curiosity motivation (0/83) and intelligence motivation (0/44) respectively. Sports organizations can enhance other motivational factors to use sports services through smart phones by providing services in accordance with consumers' needs and formulating an appropriate marketing strategy, in particular stimulating consumer's sense of curiosity through advertising.